Case Studies

Multi-tiered Plan Gave This Global Healthcare Solution Provider a Plethora of Options

Case Study: Market Assessment and Go-To-Market Plan for Full Service Solution Provider

Case Study: How a Customer Advisory Council Can Improve Relationships and Provide Actionable Market Feedback

Case Study - Strategic Market Entry Planning Ensures Long-Term Success for Healthcare Software Solution

Diversified Chemical Company Removes Silos to Deliver Harmonized Commercial Strategies and Sees Substantial Increase in Organic Revenue

Leading Chemical Company Successfully Reverses a Major Commoditization Trend That was Inhibiting Performance

Mature Industry Leader Achieves Sales Enablement Driving New Era of Growth

$5B CPG Supplier Reverses Margin Erosion at Major Accounts

Life Sciences Division of a Major Corporation Successfully Reverses Self-Commoditization

Go-To-Market Segmentation Plan Helps Global Tech Company Maintain Leadership Position in China

A Global Approach to Journey Mapping Improves Customer Experience for Diversified Technology Company

Unique Economic Value (UEV) Let This Client Enter the Market With a Product Price 50% Higher Than Expected

Identifying a New Market Segment Provided Dramatic Gains for This Client's Market Share

Case Study: A Proprietary Segmentation Technique Produced a 42% Increase in Margin During an Economic Downturn

This Medical Device Packaging Manufacture Gained a Double Digit Increase in Price by Enhancing Value

This Global Medical Device Manufacturer is Enjoying Accelerated Growth in Emerging Markets

One of the Largest Beef Producers in the US Launches a Super Premium Brand to Dramatically Increase Profit

A Simpler View of Metrics Brought This Fortune 50 Tech Company Greater Transparency and Strategic Direction

This Financial Services Company Doubled Shareholder Value in Just Five Years

A Brand Refresh and Vibrant Online Community Helped This Manufacturer Expand Their Distribution Agreement With Wal-Mart

Strategic Expansion into New Categories Provided This Consumer Goods Company a $100 Million Increase in Brand Revenue

A Cross-functional Team Training Program Resulted in Over $500 Million in Organic Growth for This Client

A Custom Interactive Training Program Reaches 600 Employees in 60 Countries to Improve Marketing Alignment

Identifying and Integrating Customer Needs Proved Invaluable to This Software Development Giant

This Consumer Goods Company Expanded into Multiple Categories, Increasing Share of Revenue and Creating Growth

A Customized Marketing Framework and Competency Model Boosted This Australian Bank's Ability to Make Strategic Decisions

A Streamlined Planning Process Helped This Client Lower Costs and Accelerate Growth

Embedding a Strategic Framework for Marketing Excellence Helped Sustain Growth Through a Recession