The EMM Group formula leverages four core elements to maximize success.

The backbone of every project is grounded in a time-tested approach hallmarked by a simple yet critical methodology that facilitates the discovery and implementation of key customer insights which drive real results.

These essential components include:

  • Fact-Based Decision Making

    We use a foundation of facts from internal and external sources including market sizing and assessment, primary qualitative, and all forms of quantitative research.  

  • Embedded Voice of the Customer

    We “bring the customer into the room,” focusing on their needs and experiences to drive prioritized strategies. 

  • Decision Accelerator Workshop

    We engage a unique, participatory process with client stakeholders to drive clarity and facilitate implementation and adoption.  

  • Strategic Best Practices

    We design customized frameworks and exercises using best practice IP to prepare teams for action from the project.

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