The EMM Group formula leverages four core elements to maximize success.
The backbone of every project is grounded in a time-tested approach hallmarked by a simple yet critical methodology that facilitates the discovery and implementation of key customer insights which drive real results.
These essential components include:
Fact-Based Decision Making
We use a foundation of facts from internal and external sources including market sizing and assessment, primary qualitative, and all forms of quantitative research.
Embedded Voice of the Customer
We “bring the customer into the room,” focusing on their needs and experiences to drive prioritized strategies.
Decision Accelerator Workshop
We engage a unique, participatory process with client stakeholders to drive clarity and facilitate implementation and adoption.
Strategic Best Practices
We design customized frameworks and exercises using best practice IP to prepare teams for action from the project.