We're thrilled to be hosting the fourth in our ongoing series of informative webinars surrounding the Integrated Commercial Strategy (ICS) – a new way of thinking about fueling profitable growth in the modern economy.
[…]
Webinars
November 10, 2015
Custom Marketing Framework
November 03, 2015
In our recent ebook, we discussed why powerful procurement organizations pose a threat to profitability and growth in a B2B context, especially in industries where suppliers and manufacturers are often unfortunately viewed as being in the commodity business.
[…]
Customer Experience Design
October 27, 2015
Last month, we took a quick look at a great article based off an interview with marketing futurist, Brian Solis, and discussed some of the real world tactics required to make the most of the advice he provided regarding Customer Experience (CX) marketing.
[…]
Sales and Marketing Training
October 20, 2015
The recently released ebook, “ICS: The New Playbook for Profitable Growth” listed Sales Enablement as one of three key components required to launch the ICS framework for your company.
[…]
Sales and Marketing Training
October 13, 2015
It’s unfortunately easy for a company in a leadership position to sit back on its haunches and keep doing things as they’ve always been done. At a certain level of financial resources and brand recognition, that strategy can keep a large company afloat for years.
[…]
Webinars
October 05, 2015
Our solution for achieving long-term sustainable growth was recently published in the ebook Integrated Commercial Strategy™ (ICS) - The New Playbook for Profitable Growth and discussed in this webinar.
[…]
Customer Experience Design
September 30, 2015
Customer Experience (sometimes called CX) is all the rage in marketing circles, and for good reason. If you think about your own relationship with brands, you'll quickly recognize that it's really your experience as a customer (be it a consumer or a business) that defines that relationship. It's not the special offers, the content, or any other single piece of the puzzle that determines your reaction when that brand crosses your mind, it's the entire holistic package.
[…]September 22, 2015
As we discussed three weeks ago, self -commoditization is a trap that many B2B companies fall into over the course of years of fending off competition and protecting sales volume. Suddenly, they look up from where their nose has been on the grindstone and find that lowest price is the only distinguishing feature that matters.September 17, 2015
EMM Group is proud to announce the publication of a new ebook entitled, “Integrated Commercial Strategy™: The New Playbook for Profitable Growth.”
Webinars
September 09, 2015
In case you missed it, our commercial capability building gurus recently hosted a webinar on Integrated Commercial Strategy™ (ICS), EMM Group's framework for profitable growth.
[…]