---
title: Register Now for the Newest ICS Webinar Focused on Customer Experience
description: Join us for the fourth installment in the ICS webinar series. This one is on customer experience and the vital role it plays in the full Integrated Commercial Strategy.
---

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# Register Now for the Newest ICS Webinar Focused on Customer Experience

 by [Kerry Anderson](https://www.emmgroup.net/insights/author/kerry-anderson)

[Webinars](https://www.emmgroup.net/insights/topic/webinars)

November 10, 2015

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We're thrilled to be hosting the fourth in our ongoing series of informative webinars surrounding the [Integrated Commercial Strategy (ICS)](https://www.emmgroup.net/ics-ebook) – a new way of thinking about fueling profitable growth in the modern economy.

In case you've missed the previous installments, you can watch and listen in on the initial overview of ICS [here](https://www.emmgroup.net/insights/watch-the-webinar-integrated-commercial-strategy), the first section, dealing with the [value promise](https://www.emmgroup.net/insights/free-webinar-integrated-commercial-strategy-the-new-playbook-for-profitable-growth-value-promise), a vital component of the ICS framework, and the most recent episode, focused on [sales enablement](https://www.emmgroup.net/insights/free-webinar-salesenablement-s-role-in-the-integrated-commercial-strategy).

> Join us next week for the next webinar – “Customer Experience – Key Component of an Integrated Commercial Strategy” on Thursday, November 19th from 12:00pm(ET) to 12:30pm(ET).

In combination with your company's well defined value promise and the benefits derived from sales enablement, focusing on your customer's experience and making incremental improvements over time will not only boost your bottom line, but it will also lead to stronger, longer-lasting customer relationships and increased market share.

Click the link below to register now for the Customer Experience section of our ICS webinar series, to be held Thursday, November 19, 2015 at 12:00 pm EST.

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