--- title: Marketing Blog | EMM Group | Market and Data Analysis description: Market and Data Analysis | --- [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) [![emm-logo](https://www.emmgroup.net/hs-fs/file-2307397408-png/Image/emm-logo.png?t=1421234629686)](https://www.emmgroup.net/) # Insights Blog #### EMM Group regularly publishes content on issues that affect today’s marketers and business leaders. #### EMM Group can keep you up-to-date on the most pressing issues facing marketers today. We invite you to [subscribe to follow our Insights Blog and receive our monthly newsletter.](https://www.emmgroup.net/insights#lcform) - [annual planning (2)](https://www.emmgroup.net/insights/topic/annual-planning) - [Custom Marketing Framework (46)](https://www.emmgroup.net/insights/topic/custom-marketing-framework) - [Customer Experience Design (35)](https://www.emmgroup.net/insights/topic/customer-experience-design) - [Customer Segmentation (7)](https://www.emmgroup.net/insights/topic/customer-segmentation) - [Go-To-Market (12)](https://www.emmgroup.net/insights/topic/go-to-market) - [Market and Data Analysis (24)](https://www.emmgroup.net/insights/topic/market-and-data-analysis) - [Newsletter (13)](https://www.emmgroup.net/insights/topic/newsletter) - [Sales and Marketing Training (4)](https://www.emmgroup.net/insights/topic/sales-and-marketing-training) - [Team Capability Building (14)](https://www.emmgroup.net/insights/topic/team-capability-building) - [Value Based Pricing (25)](https://www.emmgroup.net/insights/topic/value-based-pricing) - [Webinars (4)](https://www.emmgroup.net/insights/topic/webinars) - [White Papers (7)](https://www.emmgroup.net/insights/topic/white-papers) [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) July 07, 2015 ## [Training Development Best Practices](https://www.emmgroup.net/insights/training-development-best-practices) July 07, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) Training is one of the key foundational requirements for building a successful, sustainable marketing excellence program. One which continuously improves and adds increasing value to the business. Without quality training, even your hardest working marketers – and marketing organizations - will be behind the curve and struggling to catch up. Equally important training reduces turnover by showing employees the organization cares and is willing to invest. […] [Read More](https://www.emmgroup.net/insights/training-development-best-practices) Keywords: [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) June 25, 2015 ## [Stop Being a Capabilities Manager - Think Like a Product Manager](https://www.emmgroup.net/insights/stop-being-a-capabilities-manager-think-like-a-product-manager) June 25, 2015 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) In our line of work we have encountered many members of corporate functions, particularly in corporate marketing roles. Many such roles are designed, profiled, staffed and measured on building marketing capabilities across their organization. The ones that end up having a substantial and sustained impact on their business tend to view and approach their role differently than just capability development. They tend to apply the principles and approach of product management to create, launch, manage and renew their [marketing excellence](https://www.emmgroup.net/insights/4-essential-components-of-a-successful-marketing-excellence-program) product. Here are some of the key differences in using a product management versus capability development approach: […] [Read More](https://www.emmgroup.net/insights/stop-being-a-capabilities-manager-think-like-a-product-manager) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) June 04, 2015 ## [Using Customer Value to Manage Shared Services](https://www.emmgroup.net/insights/using-customer-value-to-manage-shared-services) June 04, 2015 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) While nearly all customers would likely describe themselves as “cost-conscious,” it’s generally more accurate to call them “value conscious.” Cost is really only a means of quantifying value, after all, and customer trends consistently prove that – all other factors being equal – savvy customers will choose the product or service with the higher perceived value, even if it’s not the least expensive. […] [Read More](https://www.emmgroup.net/insights/using-customer-value-to-manage-shared-services) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) April 23, 2015 ## [5 Mistakes to Avoid When Reorganizing a Marketing Team](https://www.emmgroup.net/insights/the-5-most-common-mistakes-in-re-organizing-marketing) April 23, 2015 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) It’s often necessary to reorganize the Marketing department in order to maintain productivity, increase efficiencies, and generally stay on top of an ever-evolving discipline. But there’s a right and a wrong way to go about it, and we’ve seen a number of mistakes made as we’ve studied this process. […] [Read More](https://www.emmgroup.net/insights/the-5-most-common-mistakes-in-re-organizing-marketing) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design), [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) April 16, 2015 ## [6 Best Practices for Customer Experience Design](https://www.emmgroup.net/insights/6-best-practices-for-customer-experience-design) April 16, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) Today’s customer is no longer satisfied with “good enough.” If you’re going to earn their attention, their time, their money, or anything else they value, you’re going to have to be the best. There’s simply too much competition to strive for anything less. And being the best is, in many ways, the responsibility of the marketing department. […] [Read More](https://www.emmgroup.net/insights/6-best-practices-for-customer-experience-design) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design), [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) April 07, 2015 ## [3 Marketing Competencies Essential for Survival and 1 Essential for Success](https://www.emmgroup.net/insights/3-marketing-competencies-essential-for-survival-and-1-essential-for-success) April 07, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) The world of marketing is forever evolving. And with that evolution, the skill sets needed for marketing practitioners to continue adding value to an organization’s marketing program continue to change as well. […] [Read More](https://www.emmgroup.net/insights/3-marketing-competencies-essential-for-survival-and-1-essential-for-success) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) [Customer Segmentation](https://www.emmgroup.net/insights/topic/customer-segmentation), [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design), [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) March 26, 2015 ## [3 Principles for Great Customer Experience](https://www.emmgroup.net/insights/principles-for-great-customer-experience) March 26, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) In our last post, we discussed[ why customer experience is such a vital part of your marketing mix](https://emmgroup.hs-sites.com/insights/the-vital-importance-of-customer-experience-in-your-marketing-mix). To take it a step further, let’s now consider some best practices that you can start applying right now to create a powerful customer experience in your own company. […] [Read More](https://www.emmgroup.net/insights/principles-for-great-customer-experience) Keywords: [Customer Segmentation](https://www.emmgroup.net/insights/topic/customer-segmentation), [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design), [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) [Customer Segmentation](https://www.emmgroup.net/insights/topic/customer-segmentation), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) January 29, 2015 ## [Solving the Problem with Global Expansion (Part 2 of 2)](https://www.emmgroup.net/insights/solving-the-problem-with-global-expansion-how-to-balance-the-need-for-local-customization-with-the-need-for-scale-and-efficiency-part-2-of-2) January 29, 2015 / by [Brenna Neal](https://www.emmgroup.net/insights/author/brenna-neal) **How to Balance the Need for Local Customization with the Need for Scale and Efficiency** Our last post defined and discussed the challenge faced by companies applying segmentation to an expanding global market. Companies are faced with the following questions: How can we balance our needs for scale and efficiency globally with the specific and differentiated needs of the local market? EMM has led global segmentation projects for several multi-national clients, and we offer the following specific steps for how this can be accomplished. […] [Read More](https://www.emmgroup.net/insights/solving-the-problem-with-global-expansion-how-to-balance-the-need-for-local-customization-with-the-need-for-scale-and-efficiency-part-2-of-2) Keywords: [Customer Segmentation](https://www.emmgroup.net/insights/topic/customer-segmentation), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) October 30, 2014 ## [5 Ways to Know if Your Marketing Plan is Working](https://www.emmgroup.net/insights/5-ways-to-know-if-your-marketing-plan-is-working) October 30, 2014 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) You did it! You finally finished your marketing plan for next year. You know exactly how you’re going to turn heads and really get those sales going. Now you just have to activate and communicate the plan across hundreds, if not thousands, of people in your complex organization. But that’s okay because you set up your strategies around only those tactics you know will be adopted by the team. […] [Read More](https://www.emmgroup.net/insights/5-ways-to-know-if-your-marketing-plan-is-working) Keywords: [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) September 30, 2014 ## [Top 5 Tips for Your Annual Marketing Plan](https://www.emmgroup.net/insights/top-5-tips-for-your-annual-marketing-plan) September 30, 2014 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) Over the past decade, we’ve helped P&G, Unilever, General Mills, GE, DuPont, Eli Lilly and other world-class companies develop their marketing planning process.  […] [Read More](https://www.emmgroup.net/insights/top-5-tips-for-your-annual-marketing-plan) Keywords: [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) [All posts](https://www.emmgroup.net/insights/all) [Next](https://www.emmgroup.net/insights/topic/market-and-data-analysis/page/2) - - - [Privacy Policy](https://www.emmgroup.net/privacy-policy/) - [Terms of Use](https://www.emmgroup.net/terms-of-use/) - [Case Studies](https://www.emmgroup.net/case-studies/all) [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) © 2020 EMM Group, Inc