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October 17, 2017
May 17, 2016
That may seem an odd question for the middle of May, but it’s definitely an important one to answer. And it’s not just a matter of getting this vital task “out of the way.”
[…]May 10, 2016
If you’re doing business for profit, somewhere along the way you must be attempting to provide some form of value to your customers. If you’ve achieved any amount of success, your customers must be experiencing that value.
However, the question to consider is: Are you offering the right kind of value? And is it sustainable?
[…]May 04, 2016
In many organizations, marketers find it difficult to earn a seat at the adult’s table where real decisions are made and strategies are developed. They’re often left scrounging for the support and resources they need to truly add value.
[…]April 27, 2016
We regularly help our clients develop value propositions for their brands and products. Simply stated, a value proposition is a promise that articulates why a customer should buy from you. But, as any seasoned marketer will tell you, there’s nothing simple about it.
[…]April 19, 2016
Value propositions are one of the most important contributions marketers make to the growth of their businesses. These critical promises compel customers to choose your offering over the offerings of your competitors. But how is creating a value proposition different for B2B vs. consumer businesses?
[…]March 22, 2016
Over the last two weeks, we’ve covered an introduction to what the Quantified Value Proposition (QVP) is, why it’s important to businesses that want to stand out from the fierce competition they’re facing, and how to go about creating one.
[…]March 08, 2016
Considering the importance of the quantified value proposition (QVP), the actual process of developing it could be one of the most valuable initiatives your company undertakes this year.
[…]March 02, 2016
The value proposition is a well-known, almost worn out, catch phrase in marketing circles. Everyone knows what it is and that you need to make yours clear to your customer, or they have no reason to buy from you.
[…]February 02, 2016
The other day I read a brief article in Harvard Business Review called, “Social Media Works for B2B Sales Too.” My initial reaction was of the “dog bites man” variety.
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