We’re thrilled to have had the chance recently to sit down with Ben Sharp, of Visa’s Digital Transformation team, to discuss his passion for marketing. Specifically, Ben is an expert on marketing skills development, and his recent work at Visa has made the most of his knowledge and abilities.
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Customer Experience Design
June 03, 2016
Customer Experience Design
February 18, 2016
February 18, 2016 / by Brenna Neal
This is the second in a 3-part blog series covering the role of the customer decision journey map in designing the optimal customer experience and how modern companies can stay on top of this dynamic and vital tool for marketing excellence.
[…]Keywords: Customer Experience Design
Customer Experience Design
February 09, 2016
February 09, 2016 / by Brenna Neal
This is the first in a 3-part blog series covering the role of the customer decision journey map in designing the optimal customer experience and how modern companies can stay on top of this dynamic and vital tool for marketing excellence.
[…]Keywords: Customer Experience Design
Customer Experience Design
February 02, 2016
February 02, 2016 / by Sat Duggal
The other day I read a brief article in Harvard Business Review called, “Social Media Works for B2B Sales Too.” My initial reaction was of the “dog bites man” variety.
[…]Keywords: Customer Experience Design
Customer Experience Design
December 22, 2015
December 22, 2015 / by Kerry Anderson
Over the last several months, we’ve been making an effort to familiarize readers of this blog with various aspects of the Integrated Commercial Strategy (ICS), including sales enablement, customer experience, and value promise.
[…]Keywords: Customer Experience Design
Customer Experience Design
October 27, 2015
October 27, 2015 / by EMM Group
Last month, we took a quick look at a great article based off an interview with marketing futurist, Brian Solis, and discussed some of the real world tactics required to make the most of the advice he provided regarding Customer Experience (CX) marketing.
[…]Keywords: Customer Experience Design
Customer Experience Design
September 30, 2015
September 30, 2015 / by EMM Group
Customer Experience (sometimes called CX) is all the rage in marketing circles, and for good reason. If you think about your own relationship with brands, you'll quickly recognize that it's really your experience as a customer (be it a consumer or a business) that defines that relationship. It's not the special offers, the content, or any other single piece of the puzzle that determines your reaction when that brand crosses your mind, it's the entire holistic package.
[…]Keywords: Customer Experience Design
Value Based Pricing,
Customer Experience Design
June 19, 2015
June 19, 2015 / by EMM Group
The term “value” is probably the most overused word in business today.
Everyone claims to offer value and everyone claims their product offers the most. But, more often than not, when this term is used, it’s referring to absolute value. In other words, what you get for your money.
Customers don’t care about absolute value because it has no real substance. It’s difficult if not impossible to define apart from price, so that’s where they tend to focus. For all intents and purposes, when a customer wants to know the “value” of their purchase, they look at the price tag, and compare based on that.
[…]Keywords: Value Based Pricing, Customer Experience Design
Go-To-Market,
Value Based Pricing,
Custom Marketing Framework,
Customer Experience Design
June 12, 2015
June 12, 2015 / by Sat Duggal
Your marketing framework is a visual representation of how marketing gets done in your business, highlighting a logical flow in which all the various components making up your insights, strategy, plan, tactical execution and measures work together to bring that vision to reality. There are numerous templates available, covering “optimal” marketing deliverables of all shapes and sizes.
[…]Keywords: Go-To-Market, Value Based Pricing, Custom Marketing Framework, Customer Experience Design
Custom Marketing Framework,
Customer Experience Design
May 14, 2015
May 14, 2015 / by EMM Group
To be successful, every marketing team needs to be able to define their brand promise coherently and demonstrate how they’re consistently delivering on it every day.
[…]Keywords: Custom Marketing Framework, Customer Experience Design