--- title: Marketing Blog | EMM Group | Customer Experience Design description: Customer Experience Design | --- [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) [![emm-logo](https://www.emmgroup.net/hs-fs/file-2307397408-png/Image/emm-logo.png?t=1421234629686)](https://www.emmgroup.net/) # Insights Blog #### EMM Group regularly publishes content on issues that affect today’s marketers and business leaders. #### EMM Group can keep you up-to-date on the most pressing issues facing marketers today. We invite you to [subscribe to follow our Insights Blog and receive our monthly newsletter.](https://www.emmgroup.net/insights#lcform) - [annual planning (2)](https://www.emmgroup.net/insights/topic/annual-planning) - [Custom Marketing Framework (46)](https://www.emmgroup.net/insights/topic/custom-marketing-framework) - [Customer Experience Design (35)](https://www.emmgroup.net/insights/topic/customer-experience-design) - [Customer Segmentation (7)](https://www.emmgroup.net/insights/topic/customer-segmentation) - [Go-To-Market (12)](https://www.emmgroup.net/insights/topic/go-to-market) - [Market and Data Analysis (24)](https://www.emmgroup.net/insights/topic/market-and-data-analysis) - [Newsletter (13)](https://www.emmgroup.net/insights/topic/newsletter) - [Sales and Marketing Training (4)](https://www.emmgroup.net/insights/topic/sales-and-marketing-training) - [Team Capability Building (14)](https://www.emmgroup.net/insights/topic/team-capability-building) - [Value Based Pricing (25)](https://www.emmgroup.net/insights/topic/value-based-pricing) - [Webinars (4)](https://www.emmgroup.net/insights/topic/webinars) - [White Papers (7)](https://www.emmgroup.net/insights/topic/white-papers) [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) June 03, 2016 ## [Visa’s Ben Sharp Talks Marketing Skills Development and Sales Enablement (Part 1)](https://www.emmgroup.net/insights/visas-ben-sharp-talks-marketing-skills-development-and-sales-enablement-part-1) June 03, 2016 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) We’re thrilled to have had the chance recently to sit down with [Ben Sharp](https://www.linkedin.com/in/bensharp), of Visa’s Digital Transformation team, to discuss his passion for marketing. Specifically, Ben is an expert on marketing skills development, and his recent work at Visa has made the most of his knowledge and abilities. […] [Read More](https://www.emmgroup.net/insights/visas-ben-sharp-talks-marketing-skills-development-and-sales-enablement-part-1) Keywords: [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) February 18, 2016 ## [The Role of the Journey Map in Customer Experience – Part Two](https://www.emmgroup.net/insights/the-role-of-the-journey-map-in-customer-experience-part-two) February 18, 2016 / by [Brenna Neal](https://www.emmgroup.net/insights/author/brenna-neal) *This is the second in a 3-part blog series covering the role of the customer decision journey map in designing the optimal customer experience and how modern companies can stay on top of this dynamic and vital tool for marketing excellence. * […] [Read More](https://www.emmgroup.net/insights/the-role-of-the-journey-map-in-customer-experience-part-two) Keywords: [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) February 09, 2016 ## [The Role of the Journey Map in Customer Experience – Part One](https://www.emmgroup.net/insights/the-role-of-the-journey-map-in-customer-experience-part-one) February 09, 2016 / by [Brenna Neal](https://www.emmgroup.net/insights/author/brenna-neal) ** *This is the first in a 3-part blog series covering the role of the customer decision journey map in designing the optimal customer experience and how modern companies can stay on top of this dynamic and vital tool for marketing excellence. * […] [Read More](https://www.emmgroup.net/insights/the-role-of-the-journey-map-in-customer-experience-part-one) Keywords: [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) February 02, 2016 ## [Common Sense Reminders that Go Unheeded](https://www.emmgroup.net/insights/common-sense-reminders-that-go-unheeded) February 02, 2016 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) The other day I read a brief article in Harvard Business Review called, “[Social Media Works for B2B Sales Too](https://hbr.org/2016/01/social-media-works-for-b2b-sales-too).” My initial reaction was of the “dog bites man” variety. […] [Read More](https://www.emmgroup.net/insights/common-sense-reminders-that-go-unheeded) Keywords: [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) December 22, 2015 ## [This Case Study Proves How Sales Enablement and Customer Experience Can Work Hand-in-hand in Defining Success](https://www.emmgroup.net/insights/this-case-study-proves-how-sales-enablement-and-customer-experience-can-work-hand-in-hand-in-defining-success) December 22, 2015 / by [Kerry Anderson](https://www.emmgroup.net/insights/author/kerry-anderson) Over the last several months, we’ve been making an effort to familiarize readers of this blog with various aspects of the [Integrated Commercial Strategy](https://www.emmgroup.net/ics-ebook) (ICS), including sales enablement, customer experience, and value promise. […] [Read More](https://www.emmgroup.net/insights/this-case-study-proves-how-sales-enablement-and-customer-experience-can-work-hand-in-hand-in-defining-success) Keywords: [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) October 27, 2015 ## [Applying CX Marketing Principles to Employee Training Gets Results](https://www.emmgroup.net/insights/applying-cx-marketingprinciples-to-employee-training-gets-results) October 27, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) Last month, we took a quick look at a great article based off an interview with marketing futurist, Brian Solis, and discussed some of the real world tactics required to make the most of the advice he provided regarding Customer Experience (CX) marketing. […] [Read More](https://www.emmgroup.net/insights/applying-cx-marketingprinciples-to-employee-training-gets-results) Keywords: [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) September 30, 2015 ## [Taking Real Customer Experience Marketing from Theory to Practice](https://www.emmgroup.net/insights/taking-real-customer-experience-marketing-from-theory-to-practice) September 30, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) Customer Experience (sometimes called CX) is all the rage in marketing circles, and for good reason. If you think about your own relationship with brands, you'll quickly recognize that it's really your experience as a customer (be it a consumer or a business) that defines that relationship. It's not the special offers, the content, or any other single piece of the puzzle that determines your reaction when that brand crosses your mind, it's the entire holistic package. […] [Read More](https://www.emmgroup.net/insights/taking-real-customer-experience-marketing-from-theory-to-practice) Keywords: [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) June 19, 2015 ## [Delivering Value vs. Delivering Differential Value](https://www.emmgroup.net/insights/delivering-value-vs.-delivering-differential-value) June 19, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) The term “value” is probably the most overused word in business today. Everyone claims to offer value and everyone claims their product offers the most. But, more often than not, when this term is used, it’s referring to *absolute value.*  In other words, what you get for your money. Customers don’t care about absolute value because it has no real substance. It’s difficult if not impossible to define apart from price, so that’s where they tend to focus. For all intents and purposes, when a customer wants to know the “value” of their purchase, they look at the price tag, and compare based on that. […] [Read More](https://www.emmgroup.net/insights/delivering-value-vs.-delivering-differential-value) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Go-To-Market](https://www.emmgroup.net/insights/topic/go-to-market), [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) June 12, 2015 ## [Which Marketing Framework is Right for You?](https://www.emmgroup.net/insights/which-marketing-framework-is-right-for-you) June 12, 2015 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) Your marketing framework is a visual representation of how marketing gets done in your business, highlighting a logical flow in which all the various components making up your insights, strategy, plan, tactical execution and measures work together to bring that vision to reality.  There are numerous templates available, covering “optimal” marketing deliverables of all shapes and sizes. […] [Read More](https://www.emmgroup.net/insights/which-marketing-framework-is-right-for-you) Keywords: [Go-To-Market](https://www.emmgroup.net/insights/topic/go-to-market), [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) May 14, 2015 ## [Defining and Delivering on Your Brand Promise](https://www.emmgroup.net/insights/defining-and-delivering-on-your-brand-promise) May 14, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) To be successful, every marketing team needs to be able to define their brand promise coherently and demonstrate how they’re consistently delivering on it every day. […] [Read More](https://www.emmgroup.net/insights/defining-and-delivering-on-your-brand-promise) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [All posts](https://www.emmgroup.net/insights/all) [Next](https://www.emmgroup.net/insights/topic/customer-experience-design/page/2) - - - [Privacy Policy](https://www.emmgroup.net/privacy-policy/) - [Terms of Use](https://www.emmgroup.net/terms-of-use/) - [Case Studies](https://www.emmgroup.net/case-studies/all) [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) © 2020 EMM Group, Inc