In a business environment where change happens faster than planning can account for and the “ready, fire, aim” mentality takes over more often than it should, the concept of change management often gets forgotten. But, without it, a company can end up moving very quickly, but getting nowhere.
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White Papers
July 14, 2015
White Papers,
Value Based Pricing
May 01, 2015
May 01, 2015 / by Sat Duggal
For many B2B enterprises, achieving and sustaining profitable growth has never been more difficult. Customers have invested heavily in procurement organizations to extract aggressive price concessions from sellers. Global competitors are emerging with new business models, lower costs, and higher quality to undermine the value proposition of incumbents. Products are perceived to be increasingly commoditized, leading customers to demand lower prices for undifferentiated offers.
[…]Keywords: White Papers, Value Based Pricing
White Papers,
Custom Marketing Framework
March 14, 2014
March 14, 2014 / by Sat Duggal
Why do so many marketing excellence programs fail to deliver on their goals? Marketing is one of the few levers that companies can use to drive profitability in the short-term and sustained growth in the long-term, yet too many companies approach such programs one-dimensionally - through competency enhancement, marketing accountability, or marketing process development. Joining the flotsam of well-intentioned corporate programs, they get tepid adoption by the business teams who consider most of them a distraction or “extra work.”
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Keywords: White Papers, Custom Marketing Framework
White Papers,
Value Based Pricing
October 15, 2013
October 15, 2013 / by Sat Duggal
Before you chase a low-cost services option … do you have the complete view?
Today’s equipment service provider should offer not only maintenance but also a path for achieving maximum value from increasingly interconnected hospital systems and devices.
Whether in a developed country such as the United States where consumers are demanding an enhanced experience from their hospital, or an emerging market such as India or China where the population’s access to advanced healthcare options is accelerating, every organization relies on a complex array of equipment to perform tests and serve patients. Yet, average industry utilization for equipment hovers at less than 50 percent—meaning that these expensive machines are being used at less than half of their real capacity.
Keywords: White Papers, Value Based Pricing
White Papers,
Custom Marketing Framework
March 26, 2013
March 26, 2013 / by Sat Duggal
One of the biggest obstacles in achieving marketing-led growth is having the right talent with the right skills in the right positions. The only way to ensure that the organization can attract, retain and manage high-quality marketing talent across the globe is by creating a competency model for marketing.
[…]Keywords: White Papers, Custom Marketing Framework
White Papers,
Custom Marketing Framework
March 01, 2013
March 01, 2013 / by Sat Duggal
The authors discuss a new approach to consulting which integrates training with the solving of real business problems. It simultaneously moves the business forward in real time and deeply embeds new, sustainable skills and competencies to your organization. Delivered through a genuine collaborative model and a “learn-by-doing” approach, the methodology ensures your organization gets the traditional benefit of solving your immediate business problem.
[…]Keywords: White Papers, Custom Marketing Framework
White Papers
January 07, 2013
January 07, 2013 / by Kerry Anderson
In many organizations, marketing faces a moment of truth. Dramatic cuts in marketing spending and personnel are a common response to the recent recession(s), but business leaders need to look beyond these short-term reactions. In order to achieve success, companies need to find new ways to drive organic growth sustainably and profitably.
[…]Keywords: White Papers