The authors discuss a new approach to consulting which integrates training with the solving of real business problems. It simultaneously moves the business forward in real time and deeply embeds new, sustainable skills and competencies to your organization. Delivered through a genuine collaborative model and a “learn-by-doing” approach, the methodology ensures your organization gets the traditional benefit of solving your immediate business problem.
In addition, the next time a challenge arises, you won’t need another visit from consultants. The marketing capabilities you’ve acquired and the participative way you acquired them fully prepare your organization to tackle the issue itself, with an aligned, newly competent, and highly enthusiastic team. The authors share the benefits of this approach to both leaders and practitioners.