December 17, 2015
December 08, 2015
December 08, 2015 / by Sat Duggal
Innovation is a catchphrase nearly every company uses at some point. Everyone wants to see themselves as innovative and cutting edge in their industry. But, even with the best of intentions, there are certain key principles that must be followed for an organization to successfully innovate consistently and programmatically in any meaningful way.
[…]Keywords: Custom Marketing Framework
November 17, 2015
November 17, 2015 / by EMM Group
As 2015 draws to a close, every forward-thinking business is already focusing on planning ahead for 2016 and ensuring that next year's marketing efforts are even more effective and profitable than this year's.
[…]Keywords: Custom Marketing Framework, Team Capability Building
November 03, 2015
November 03, 2015 / by Kerry Anderson
In our recent ebook, we discussed why powerful procurement organizations pose a threat to profitability and growth in a B2B context, especially in industries where suppliers and manufacturers are often unfortunately viewed as being in the commodity business.
[…]Keywords: Custom Marketing Framework
June 25, 2015
June 25, 2015 / by Sat Duggal
In our line of work we have encountered many members of corporate functions, particularly in corporate marketing roles. Many such roles are designed, profiled, staffed and measured on building marketing capabilities across their organization. The ones that end up having a substantial and sustained impact on their business tend to view and approach their role differently than just capability development. They tend to apply the principles and approach of product management to create, launch, manage and renew their marketing excellence product.
Here are some of the key differences in using a product management versus capability development approach:
[…]Keywords: Custom Marketing Framework, Market and Data Analysis
June 12, 2015
June 12, 2015 / by Sat Duggal
Your marketing framework is a visual representation of how marketing gets done in your business, highlighting a logical flow in which all the various components making up your insights, strategy, plan, tactical execution and measures work together to bring that vision to reality. There are numerous templates available, covering “optimal” marketing deliverables of all shapes and sizes.
[…]Keywords: Go-To-Market, Value Based Pricing, Custom Marketing Framework, Customer Experience Design
May 28, 2015
May 28, 2015 / by EMM Group
Two weeks ago, we discussed the basics of defining and delivering on your brand promise. To delve a bit deeper into that subject, let’s focus on consistency. How often are you delivering on that promise?
[…]Keywords: Custom Marketing Framework, Team Capability Building
May 14, 2015
May 14, 2015 / by EMM Group
To be successful, every marketing team needs to be able to define their brand promise coherently and demonstrate how they’re consistently delivering on it every day.
[…]Keywords: Custom Marketing Framework, Customer Experience Design
May 07, 2015 / by Sat Duggal
Commoditization – the reduction of your product or service to something indistinguishable from your competition, except in price – is like a cancer eating away at your bottom line. To be realistic, there are a lot of products and services that are difficult to differentiate. But just because it’s not easy doesn’t mean you should give up and just lower your price to try to gain sales.
[…]Keywords: Value Based Pricing, Custom Marketing Framework, Customer Experience Design
April 23, 2015
April 23, 2015 / by Sat Duggal
It’s often necessary to reorganize the Marketing department in order to maintain productivity, increase efficiencies, and generally stay on top of an ever-evolving discipline. But there’s a right and a wrong way to go about it, and we’ve seen a number of mistakes made as we’ve studied this process.
[…]Keywords: Custom Marketing Framework, Market and Data Analysis