EMM Group recently covered the best definition of sales enablement and how changing your thinking on what it means can have an impact on your entire commercial success framework.
[…]December 03, 2015
December 01, 2015
December 01, 2015 / by EMM Group
In our recent Integrated Commercial Strategy (ICS) webinar on Sales Enablement, we covered some information that really resonated with attendees. It’s a subtle change in perspective that makes a tremendous difference in how effectively commercial teams are able to focus on boosting sales and fighting margin compression.
[…]Keywords: Sales and Marketing Training
October 20, 2015
October 20, 2015 / by Kerry Anderson
The recently released ebook, “ICS: The New Playbook for Profitable Growth” listed Sales Enablement as one of three key components required to launch the ICS framework for your company.
[…]Keywords: Sales and Marketing Training
October 13, 2015
October 13, 2015 / by Kerry Anderson
It’s unfortunately easy for a company in a leadership position to sit back on its haunches and keep doing things as they’ve always been done. At a certain level of financial resources and brand recognition, that strategy can keep a large company afloat for years.
[…]Keywords: Sales and Marketing Training