--- title: Marketing Blog | EMM Group --- [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) [![emm-logo](https://www.emmgroup.net/hs-fs/file-2307397408-png/Image/emm-logo.png?t=1421234629686)](https://www.emmgroup.net/) # Insights Blog #### EMM Group regularly publishes content on issues that affect today’s marketers and business leaders. #### EMM Group can keep you up-to-date on the most pressing issues facing marketers today. We invite you to [subscribe to follow our Insights Blog and receive our monthly newsletter.](https://www.emmgroup.net/insights#lcform) - [annual planning (2)](https://www.emmgroup.net/insights/topic/annual-planning) - [Custom Marketing Framework (46)](https://www.emmgroup.net/insights/topic/custom-marketing-framework) - [Customer Experience Design (35)](https://www.emmgroup.net/insights/topic/customer-experience-design) - [Customer Segmentation (7)](https://www.emmgroup.net/insights/topic/customer-segmentation) - [Go-To-Market (12)](https://www.emmgroup.net/insights/topic/go-to-market) - [Market and Data Analysis (24)](https://www.emmgroup.net/insights/topic/market-and-data-analysis) - [Newsletter (13)](https://www.emmgroup.net/insights/topic/newsletter) - [Sales and Marketing Training (4)](https://www.emmgroup.net/insights/topic/sales-and-marketing-training) - [Team Capability Building (14)](https://www.emmgroup.net/insights/topic/team-capability-building) - [Value Based Pricing (25)](https://www.emmgroup.net/insights/topic/value-based-pricing) - [Webinars (4)](https://www.emmgroup.net/insights/topic/webinars) - [White Papers (7)](https://www.emmgroup.net/insights/topic/white-papers) [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building), [annual planning](https://www.emmgroup.net/insights/topic/annual-planning) October 17, 2017 ## [What is your marketing plan for 2018?](https://www.emmgroup.net/insights/are-you-prepared-to-start-your-2018-annual-marketing-plan-0) October 17, 2017 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) […] [Read More](https://www.emmgroup.net/insights/are-you-prepared-to-start-your-2018-annual-marketing-plan-0) Keywords: [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building), [annual planning](https://www.emmgroup.net/insights/topic/annual-planning) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) June 23, 2016 ## [Transforming Commodities into Customer Value Offerings    (Part 1)](https://www.emmgroup.net/insights/transforming-commodities-into-customer-value-offerings-part-1) June 23, 2016 / by [Brenna Neal](https://www.emmgroup.net/insights/author/brenna-neal) Companies striving to create and capture customer value must quickly realize that they sell more than just a product. Failing to do so forces a company into an unsustainable trap of price pressure and margin compression as competitors find ways to match new features and customer continue to negotiate on price.  A more sustainable approach to creating true differentiation starts by gaining a deep understanding of the customer’s value outcomes and how they make money and then creating solutions that align to the customer’s business model.  […] [Read More](https://www.emmgroup.net/insights/transforming-commodities-into-customer-value-offerings-part-1) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) June 07, 2016 ## [Visa’s Ben Sharp Talks Marketing Skills Development and Sales Enablement (Part 2)](https://www.emmgroup.net/insights/visas-ben-sharp-talks-marketing-skills-development-and-sales-enablement-part-2) June 07, 2016 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) We recently had the chance to sit down with [Ben Sharp](https://www.linkedin.com/in/bensharp), of Visa’s Digital Transformation team, to discuss his passion for marketing. In the [previous post](https://www.emmgroup.net/insights/visas-ben-sharp-talks-marketing-skills-development-and-sales-enablement-part-1), Ben discussed the skills marketers are lacking in today’s business environment, where marketers should focus when it comes to developing their own marketers, and what Visa does to develop those skills. This is the second part of a two-part series. […] [Read More](https://www.emmgroup.net/insights/visas-ben-sharp-talks-marketing-skills-development-and-sales-enablement-part-2) Keywords: [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) June 03, 2016 ## [Visa’s Ben Sharp Talks Marketing Skills Development and Sales Enablement (Part 1)](https://www.emmgroup.net/insights/visas-ben-sharp-talks-marketing-skills-development-and-sales-enablement-part-1) June 03, 2016 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) We’re thrilled to have had the chance recently to sit down with [Ben Sharp](https://www.linkedin.com/in/bensharp), of Visa’s Digital Transformation team, to discuss his passion for marketing. Specifically, Ben is an expert on marketing skills development, and his recent work at Visa has made the most of his knowledge and abilities. […] [Read More](https://www.emmgroup.net/insights/visas-ben-sharp-talks-marketing-skills-development-and-sales-enablement-part-1) Keywords: [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building), [annual planning](https://www.emmgroup.net/insights/topic/annual-planning) May 17, 2016 ## [Are You Prepared to Start Your 2017 Annual Marketing Plan?](https://www.emmgroup.net/insights/are-you-prepared-to-start-your-2017-annual-marketing-plan) May 17, 2016 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) That may seem an odd question for the middle of May, but it’s definitely an important one to answer.  And it’s not just a matter of getting this vital task “out of the way.” […] [Read More](https://www.emmgroup.net/insights/are-you-prepared-to-start-your-2017-annual-marketing-plan) Keywords: [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building), [annual planning](https://www.emmgroup.net/insights/topic/annual-planning) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) May 10, 2016 ## [Are You Offering Value or Differential Value? What’s the Difference?](https://www.emmgroup.net/insights/are-you-offering-value-or-differential-value-whats-the-difference) May 10, 2016 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) ![Handshake_Table.png](https://www.emmgroup.net/hs-fs/hubfs/Image/Handshake_Table.png?width=267&height=255&name=Handshake_Table.png "Handshake_Table.png")If you’re doing business for profit, somewhere along the way you must be attempting to provide some form of value to your customers. If you’ve achieved any amount of success, your customers must be experiencing that value. However, the question to consider is: Are you offering *the right kind* of value? And is it sustainable? […] [Read More](https://www.emmgroup.net/insights/are-you-offering-value-or-differential-value-whats-the-difference) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) May 04, 2016 ## [5 Reasons You’re Struggling to Implement a Quantified Value Proposition](https://www.emmgroup.net/insights/5-reasons-youre-struggling-to-implement-a-quantified-value-proposition) May 04, 2016 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) In many organizations, marketers find it difficult to earn [a seat at the adult’s table](https://www.emmgroup.net/insights/is-2016-the-year-marketing-gets-a-seat-at-the-adult-table) where real decisions are made and strategies are developed. They’re often left scrounging for the support and resources they need to truly add value. […] [Read More](https://www.emmgroup.net/insights/5-reasons-youre-struggling-to-implement-a-quantified-value-proposition) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) April 27, 2016 ## [3 Ways to Enhance Your Value Proposition](https://www.emmgroup.net/insights/3-ways-to-enhance-your-value-proposition) April 27, 2016 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) We regularly help our clients develop value propositions for their brands and products. Simply stated, a value proposition is a promise that articulates why a customer should buy from you. But, as any seasoned marketer will tell you, there’s nothing simple about it. […] [Read More](https://www.emmgroup.net/insights/3-ways-to-enhance-your-value-proposition) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) April 19, 2016 ## [How Creating a B2B Value Proposition Differs from B2C](https://www.emmgroup.net/insights/how-creating-a-b2b-value-proposition-differs-from-b2c) April 19, 2016 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) Value propositions are one of the most important contributions marketers make to the growth of their businesses. These critical promises compel customers to choose your offering over the offerings of your competitors. But how is creating a value proposition different for B2B vs. consumer businesses? […] [Read More](https://www.emmgroup.net/insights/how-creating-a-b2b-value-proposition-differs-from-b2c) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) April 12, 2016 ## [Once You Have a Quantified Value Proposition, What Do You Do With It?](https://www.emmgroup.net/insights/once-you-have-a-quantified-value-proposition-what-do-you-do-with-it) April 12, 2016 / by [Rajat Kapur](https://www.emmgroup.net/insights/author/rajat-kapur) We’ve spent a lot of time in the last month discussing why a [Quantified Value Proposition (QVP](https://www.emmgroup.net/watch-the-why-a-qvp-is-essential-webinar)) is one of the most effective marketing and sales tools you can invest in creating, and exactly [how to go about doing so](https://www.emmgroup.net/insights/how-to-develop-a-quantified-value-proposition) . But, assuming you’ve already put in that time and effort and you have a beautiful, functional QVP in hand, now what do you do with it? […] [Read More](https://www.emmgroup.net/insights/once-you-have-a-quantified-value-proposition-what-do-you-do-with-it) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) [All posts](https://www.emmgroup.net/insights/all) [Next](https://www.emmgroup.net/insights/page/2) - - - [Privacy Policy](https://www.emmgroup.net/privacy-policy/) - [Terms of Use](https://www.emmgroup.net/terms-of-use/) - [Case Studies](https://www.emmgroup.net/case-studies/all) [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) © 2020 EMM Group, Inc