--- title: Marketing Blog | EMM Group | Value Based Pricing description: Value Based Pricing | --- [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) [![emm-logo](https://www.emmgroup.net/hs-fs/file-2307397408-png/Image/emm-logo.png?t=1421234629686)](https://www.emmgroup.net/) # Insights Blog #### EMM Group regularly publishes content on issues that affect today’s marketers and business leaders. #### EMM Group can keep you up-to-date on the most pressing issues facing marketers today. We invite you to [subscribe to follow our Insights Blog and receive our monthly newsletter.](https://www.emmgroup.net/insights#lcform) - [annual planning (2)](https://www.emmgroup.net/insights/topic/annual-planning) - [Custom Marketing Framework (46)](https://www.emmgroup.net/insights/topic/custom-marketing-framework) - [Customer Experience Design (35)](https://www.emmgroup.net/insights/topic/customer-experience-design) - [Customer Segmentation (7)](https://www.emmgroup.net/insights/topic/customer-segmentation) - [Go-To-Market (12)](https://www.emmgroup.net/insights/topic/go-to-market) - [Market and Data Analysis (24)](https://www.emmgroup.net/insights/topic/market-and-data-analysis) - [Newsletter (13)](https://www.emmgroup.net/insights/topic/newsletter) - [Sales and Marketing Training (4)](https://www.emmgroup.net/insights/topic/sales-and-marketing-training) - [Team Capability Building (14)](https://www.emmgroup.net/insights/topic/team-capability-building) - [Value Based Pricing (25)](https://www.emmgroup.net/insights/topic/value-based-pricing) - [Webinars (4)](https://www.emmgroup.net/insights/topic/webinars) - [White Papers (7)](https://www.emmgroup.net/insights/topic/white-papers) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) June 23, 2016 ## [Transforming Commodities into Customer Value Offerings    (Part 1)](https://www.emmgroup.net/insights/transforming-commodities-into-customer-value-offerings-part-1) June 23, 2016 / by [Brenna Neal](https://www.emmgroup.net/insights/author/brenna-neal) Companies striving to create and capture customer value must quickly realize that they sell more than just a product. Failing to do so forces a company into an unsustainable trap of price pressure and margin compression as competitors find ways to match new features and customer continue to negotiate on price.  A more sustainable approach to creating true differentiation starts by gaining a deep understanding of the customer’s value outcomes and how they make money and then creating solutions that align to the customer’s business model.  […] [Read More](https://www.emmgroup.net/insights/transforming-commodities-into-customer-value-offerings-part-1) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) May 10, 2016 ## [Are You Offering Value or Differential Value? What’s the Difference?](https://www.emmgroup.net/insights/are-you-offering-value-or-differential-value-whats-the-difference) May 10, 2016 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) ![Handshake_Table.png](https://www.emmgroup.net/hs-fs/hubfs/Image/Handshake_Table.png?width=267&height=255&name=Handshake_Table.png "Handshake_Table.png")If you’re doing business for profit, somewhere along the way you must be attempting to provide some form of value to your customers. If you’ve achieved any amount of success, your customers must be experiencing that value. However, the question to consider is: Are you offering *the right kind* of value? And is it sustainable? […] [Read More](https://www.emmgroup.net/insights/are-you-offering-value-or-differential-value-whats-the-difference) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) May 04, 2016 ## [5 Reasons You’re Struggling to Implement a Quantified Value Proposition](https://www.emmgroup.net/insights/5-reasons-youre-struggling-to-implement-a-quantified-value-proposition) May 04, 2016 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) In many organizations, marketers find it difficult to earn [a seat at the adult’s table](https://www.emmgroup.net/insights/is-2016-the-year-marketing-gets-a-seat-at-the-adult-table) where real decisions are made and strategies are developed. They’re often left scrounging for the support and resources they need to truly add value. […] [Read More](https://www.emmgroup.net/insights/5-reasons-youre-struggling-to-implement-a-quantified-value-proposition) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) April 27, 2016 ## [3 Ways to Enhance Your Value Proposition](https://www.emmgroup.net/insights/3-ways-to-enhance-your-value-proposition) April 27, 2016 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) We regularly help our clients develop value propositions for their brands and products. Simply stated, a value proposition is a promise that articulates why a customer should buy from you. But, as any seasoned marketer will tell you, there’s nothing simple about it. […] [Read More](https://www.emmgroup.net/insights/3-ways-to-enhance-your-value-proposition) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) April 19, 2016 ## [How Creating a B2B Value Proposition Differs from B2C](https://www.emmgroup.net/insights/how-creating-a-b2b-value-proposition-differs-from-b2c) April 19, 2016 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) Value propositions are one of the most important contributions marketers make to the growth of their businesses. These critical promises compel customers to choose your offering over the offerings of your competitors. But how is creating a value proposition different for B2B vs. consumer businesses? […] [Read More](https://www.emmgroup.net/insights/how-creating-a-b2b-value-proposition-differs-from-b2c) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) April 12, 2016 ## [Once You Have a Quantified Value Proposition, What Do You Do With It?](https://www.emmgroup.net/insights/once-you-have-a-quantified-value-proposition-what-do-you-do-with-it) April 12, 2016 / by [Rajat Kapur](https://www.emmgroup.net/insights/author/rajat-kapur) We’ve spent a lot of time in the last month discussing why a [Quantified Value Proposition (QVP](https://www.emmgroup.net/watch-the-why-a-qvp-is-essential-webinar)) is one of the most effective marketing and sales tools you can invest in creating, and exactly [how to go about doing so](https://www.emmgroup.net/insights/how-to-develop-a-quantified-value-proposition) . But, assuming you’ve already put in that time and effort and you have a beautiful, functional QVP in hand, now what do you do with it? […] [Read More](https://www.emmgroup.net/insights/once-you-have-a-quantified-value-proposition-what-do-you-do-with-it) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) April 06, 2016 ## [What Are the Data and Analytics Requirements for a Quantifed Value Proposition? Part Two](https://www.emmgroup.net/insights/what-are-the-data-and-analytics-requirements-for-a-quantifed-value-proposition-part-two) April 06, 2016 / by [Roberto Rivera](https://www.emmgroup.net/insights/author/roberto-rivera) In [Part One](https://www.emmgroup.net/insights/what-are-the-data-and-analytics-requirements-for-a-qvp-part-one) of this article, we laid the groundwork by introducing the creation process, discussing how to frame the Quantified Value Proposition (QVP) to be more valuable to your customer, and describing how to locate the necessary data to create it. […] [Read More](https://www.emmgroup.net/insights/what-are-the-data-and-analytics-requirements-for-a-quantifed-value-proposition-part-two) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) March 29, 2016 ## [What Are the Data and Analytics Requirements for a Quantified Value Proposition? Part One](https://www.emmgroup.net/insights/what-are-the-data-and-analytics-requirements-for-a-qvp-part-one) March 29, 2016 / by [Roberto Rivera](https://www.emmgroup.net/insights/author/roberto-rivera) The importance and practical value of a Quantified Value Proposition (QVP) has been well established over the [last few weeks’ posts.](https://www.emmgroup.net/insights/topic/value-pricing) Now it’s time to eliminate any mystery around the actual research that goes into creating a QVP, which we’ll cover in the next two articles. […] [Read More](https://www.emmgroup.net/insights/what-are-the-data-and-analytics-requirements-for-a-qvp-part-one) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) March 22, 2016 ## [The Quantified Value Proposition in Action - CASE STUDY](https://www.emmgroup.net/insights/the-quantified-value-proposition-in-action-case-study) March 22, 2016 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) Over the last two weeks, we’ve covered an introduction to [what the Quantified Value Proposition (QVP) is](https://www.emmgroup.net/insights/how-to-develop-a-quantified-value-proposition), why it’s important to businesses that want to stand out from the fierce competition they’re facing, and how to go about creating one. […] [Read More](https://www.emmgroup.net/insights/the-quantified-value-proposition-in-action-case-study) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) March 08, 2016 ## [How to Develop a Quantified Value Proposition](https://www.emmgroup.net/insights/how-to-develop-a-quantified-value-proposition) March 08, 2016 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) Considering [the importance of the quantified value proposition](https://www.emmgroup.net/insights/4-reasons-a-quantified-value-proposition-is-important-to-marketing-success) (QVP), the actual process of developing it could be one of the most valuable initiatives your company undertakes this year. […] [Read More](https://www.emmgroup.net/insights/how-to-develop-a-quantified-value-proposition) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing) [All posts](https://www.emmgroup.net/insights/all) [Next](https://www.emmgroup.net/insights/topic/value-based-pricing/page/2) - - - [Privacy Policy](https://www.emmgroup.net/privacy-policy/) - [Terms of Use](https://www.emmgroup.net/terms-of-use/) - [Case Studies](https://www.emmgroup.net/case-studies/all) [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) © 2020 EMM Group, Inc