In Part One of this article, we laid the groundwork by introducing the creation process, discussing how to frame the Quantified Value Proposition (QVP) to be more valuable to your customer, and describing how to locate the necessary data to create it.
[…]Roberto Rivera
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March 29, 2016 / by Roberto Rivera
The importance and practical value of a Quantified Value Proposition (QVP) has been well established over the last few weeks’ posts. Now it’s time to eliminate any mystery around the actual research that goes into creating a QVP, which we’ll cover in the next two articles.
[…]Keywords: Value Based Pricing