October 17, 2017
June 07, 2016
We recently had the chance to sit down with Ben Sharp, of Visa’s Digital Transformation team, to discuss his passion for marketing. In the previous post, Ben discussed the skills marketers are lacking in today’s business environment, where marketers should focus when it comes to developing their own marketers, and what Visa does to develop those skills. This is the second part of a two-part series.
[…]May 17, 2016
That may seem an odd question for the middle of May, but it’s definitely an important one to answer. And it’s not just a matter of getting this vital task “out of the way.”
[…]April 27, 2016
We regularly help our clients develop value propositions for their brands and products. Simply stated, a value proposition is a promise that articulates why a customer should buy from you. But, as any seasoned marketer will tell you, there’s nothing simple about it.
[…]February 24, 2016
January 26, 2016
Change management is one of the most important factors in nearly every strategic marketing consultation we undertake, yet it is often the least valued by the client. We know this because if there’s a budget or resource crunch after the program has begun – change management is always the part that gets de-emphasized.
[…]January 12, 2016
One of the toughest jobs a successful marketer faces is driving a culture of customer-focus inside their organization. During periods of change - such as internal re-orgs, mergers, acquisitions, or similar turmoil - this challenge can be amplified. The calendar has hit January; many of our clients face higher than normal organizational chaos, so a call for added focus may be more appropriate than ever.
January 05, 2016
Do you remember what it was like when you were a little kid going to a family dinner for a special occasion? All the adults got to sit around the big dining room table talking, laughing, and clinking glasses while you and a couple of your cousins were stuck at “the kiddie table.”
[…]November 17, 2015
As 2015 draws to a close, every forward-thinking business is already focusing on planning ahead for 2016 and ensuring that next year's marketing efforts are even more effective and profitable than this year's.
[…]May 28, 2015
Two weeks ago, we discussed the basics of defining and delivering on your brand promise. To delve a bit deeper into that subject, let’s focus on consistency. How often are you delivering on that promise?
[…]