We’ve spent a lot of time in the last month discussing why a Quantified Value Proposition (QVP) is one of the most effective marketing and sales tools you can invest in creating, and exactly how to go about doing so . But, assuming you’ve already put in that time and effort and you have a beautiful, functional QVP in hand, now what do you do with it?
[…]Recent Posts
Value Based Pricing
April 12, 2016
Team Capability Building
January 12, 2016
One of the toughest jobs a successful marketer faces is driving a culture of customer-focus inside their organization. During periods of change - such as internal re-orgs, mergers, acquisitions, or similar turmoil - this challenge can be amplified. The calendar has hit January; many of our clients face higher than normal organizational chaos, so a call for added focus may be more appropriate than ever.