Insights Blog

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Rajat Kapur

Recent Posts

Value Based Pricing

Once You Have a Quantified Value Proposition, What Do You Do With It?

April 12, 2016 / by Rajat Kapur

We’ve spent a lot of time in the last month discussing why a Quantified Value Proposition (QVP) is one of the most effective marketing and sales tools you can invest in creating, and exactly how to go about doing so . But, assuming you’ve already put in that time and effort and you have a beautiful, functional QVP in hand, now what do you do with it?


Keywords: Value Based Pricing

Team Capability Building

A Marketer's New Year's Resolution - Resist Internal Focus

January 12, 2016 / by Rajat Kapur

Customer_Focus.jpgOne of the toughest jobs a successful marketer faces is driving a culture of customer-focus inside their organization. During periods of change - such as internal re-orgs, mergers, acquisitions, or similar turmoil - this challenge can be amplified.  The calendar has hit January; many of our clients face higher than normal organizational chaos, so a call for added focus may be more appropriate than ever.


Keywords: Team Capability Building