---
title: Marketing Blog | EMM Group | Rajat Kapur
---

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# Insights Blog

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## Rajat Kapur

### Recent Posts

[Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing)

April 12, 2016

## [Once You Have a Quantified Value Proposition, What Do You Do With It?](https://www.emmgroup.net/insights/once-you-have-a-quantified-value-proposition-what-do-you-do-with-it)

 April 12, 2016 / by [Rajat Kapur](https://www.emmgroup.net/insights/author/rajat-kapur)

We’ve spent a lot of time in the last month discussing why a [Quantified Value Proposition (QVP](https://www.emmgroup.net/watch-the-why-a-qvp-is-essential-webinar)) is one of the most effective marketing and sales tools you can invest in creating, and exactly [how to go about doing so](https://www.emmgroup.net/insights/how-to-develop-a-quantified-value-proposition) . But, assuming you’ve already put in that time and effort and you have a beautiful, functional QVP in hand, now what do you do with it?

 […]

[Read More](https://www.emmgroup.net/insights/once-you-have-a-quantified-value-proposition-what-do-you-do-with-it)

 Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing)

[Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building)

January 12, 2016

## [A Marketer's New Year's Resolution - Resist Internal Focus](https://www.emmgroup.net/insights/a-marketers-new-years-resolution-to-fight-internal-focus)

 January 12, 2016 / by [Rajat Kapur](https://www.emmgroup.net/insights/author/rajat-kapur)

![Customer_Focus.jpg](https://www.emmgroup.net/hs-fs/hubfs/Image/Customer_Focus.jpg?width=221&name=Customer_Focus.jpg "Customer_Focus.jpg")One of the toughest jobs a successful marketer faces is driving a culture of customer-focus inside their organization. During [periods of change](https://www.emmgroup.net/change-management) - such as internal re-orgs, mergers, acquisitions, or similar turmoil - this challenge can be amplified.  The calendar has hit January; many of our clients face higher than normal organizational chaos, so a call for added focus may be more appropriate than ever.

 […]

[Read More](https://www.emmgroup.net/insights/a-marketers-new-years-resolution-to-fight-internal-focus)

 Keywords: [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building)

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