We recently had the chance to sit down with Ben Sharp, of Visa’s Digital Transformation team, to discuss his passion for marketing. In the previous post, Ben discussed the skills marketers are lacking in today’s business environment, where marketers should focus when it comes to developing their own marketers, and what Visa does to develop those skills. This is the second part of a two-part series.
[…]EMM Group
Recent Posts
Team Capability Building
June 07, 2016
Customer Experience Design
June 03, 2016
June 03, 2016 / by EMM Group
We’re thrilled to have had the chance recently to sit down with Ben Sharp, of Visa’s Digital Transformation team, to discuss his passion for marketing. Specifically, Ben is an expert on marketing skills development, and his recent work at Visa has made the most of his knowledge and abilities.
[…]Keywords: Customer Experience Design
Team Capability Building
January 26, 2016
January 26, 2016 / by EMM Group
Change management is one of the most important factors in nearly every strategic marketing consultation we undertake, yet it is often the least valued by the client. We know this because if there’s a budget or resource crunch after the program has begun – change management is always the part that gets de-emphasized.
[…]Keywords: Team Capability Building
Go-To-Market,
Team Capability Building
January 05, 2016
January 05, 2016 / by EMM Group
Do you remember what it was like when you were a little kid going to a family dinner for a special occasion? All the adults got to sit around the big dining room table talking, laughing, and clinking glasses while you and a couple of your cousins were stuck at “the kiddie table.”
[…]Keywords: Go-To-Market, Team Capability Building
Sales and Marketing Training
December 03, 2015
December 03, 2015 / by EMM Group
EMM Group recently covered the best definition of sales enablement and how changing your thinking on what it means can have an impact on your entire commercial success framework.
[…]Keywords: Sales and Marketing Training
Sales and Marketing Training
December 01, 2015
December 01, 2015 / by EMM Group
In our recent Integrated Commercial Strategy (ICS) webinar on Sales Enablement, we covered some information that really resonated with attendees. It’s a subtle change in perspective that makes a tremendous difference in how effectively commercial teams are able to focus on boosting sales and fighting margin compression.
[…]Keywords: Sales and Marketing Training
Custom Marketing Framework,
Team Capability Building
November 17, 2015
November 17, 2015 / by EMM Group
As 2015 draws to a close, every forward-thinking business is already focusing on planning ahead for 2016 and ensuring that next year's marketing efforts are even more effective and profitable than this year's.
[…]Keywords: Custom Marketing Framework, Team Capability Building
Customer Experience Design
October 27, 2015
October 27, 2015 / by EMM Group
Last month, we took a quick look at a great article based off an interview with marketing futurist, Brian Solis, and discussed some of the real world tactics required to make the most of the advice he provided regarding Customer Experience (CX) marketing.
[…]Keywords: Customer Experience Design
Webinars
October 05, 2015
October 05, 2015 / by EMM Group
Our solution for achieving long-term sustainable growth was recently published in the ebook Integrated Commercial Strategy™ (ICS) - The New Playbook for Profitable Growth and discussed in this webinar.
[…]Keywords: Webinars
Customer Experience Design
September 30, 2015
September 30, 2015 / by EMM Group
Customer Experience (sometimes called CX) is all the rage in marketing circles, and for good reason. If you think about your own relationship with brands, you'll quickly recognize that it's really your experience as a customer (be it a consumer or a business) that defines that relationship. It's not the special offers, the content, or any other single piece of the puzzle that determines your reaction when that brand crosses your mind, it's the entire holistic package.
[…]Keywords: Customer Experience Design