--- title: Marketing Blog | EMM Group | EMM Group --- [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) [![emm-logo](https://www.emmgroup.net/hs-fs/file-2307397408-png/Image/emm-logo.png?t=1421234629686)](https://www.emmgroup.net/) # Insights Blog #### EMM Group regularly publishes content on issues that affect today’s marketers and business leaders. #### EMM Group can keep you up-to-date on the most pressing issues facing marketers today. We invite you to [subscribe to follow our Insights Blog and receive our monthly newsletter.](https://www.emmgroup.net/insights#lcform) - [annual planning (2)](https://www.emmgroup.net/insights/topic/annual-planning) - [Custom Marketing Framework (46)](https://www.emmgroup.net/insights/topic/custom-marketing-framework) - [Customer Experience Design (35)](https://www.emmgroup.net/insights/topic/customer-experience-design) - [Customer Segmentation (7)](https://www.emmgroup.net/insights/topic/customer-segmentation) - [Go-To-Market (12)](https://www.emmgroup.net/insights/topic/go-to-market) - [Market and Data Analysis (24)](https://www.emmgroup.net/insights/topic/market-and-data-analysis) - [Newsletter (13)](https://www.emmgroup.net/insights/topic/newsletter) - [Sales and Marketing Training (4)](https://www.emmgroup.net/insights/topic/sales-and-marketing-training) - [Team Capability Building (14)](https://www.emmgroup.net/insights/topic/team-capability-building) - [Value Based Pricing (25)](https://www.emmgroup.net/insights/topic/value-based-pricing) - [Webinars (4)](https://www.emmgroup.net/insights/topic/webinars) - [White Papers (7)](https://www.emmgroup.net/insights/topic/white-papers) ## EMM Group ### Recent Posts [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) June 07, 2016 ## [Visa’s Ben Sharp Talks Marketing Skills Development and Sales Enablement (Part 2)](https://www.emmgroup.net/insights/visas-ben-sharp-talks-marketing-skills-development-and-sales-enablement-part-2) June 07, 2016 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) We recently had the chance to sit down with [Ben Sharp](https://www.linkedin.com/in/bensharp), of Visa’s Digital Transformation team, to discuss his passion for marketing. In the [previous post](https://www.emmgroup.net/insights/visas-ben-sharp-talks-marketing-skills-development-and-sales-enablement-part-1), Ben discussed the skills marketers are lacking in today’s business environment, where marketers should focus when it comes to developing their own marketers, and what Visa does to develop those skills. This is the second part of a two-part series. […] [Read More](https://www.emmgroup.net/insights/visas-ben-sharp-talks-marketing-skills-development-and-sales-enablement-part-2) Keywords: [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) June 03, 2016 ## [Visa’s Ben Sharp Talks Marketing Skills Development and Sales Enablement (Part 1)](https://www.emmgroup.net/insights/visas-ben-sharp-talks-marketing-skills-development-and-sales-enablement-part-1) June 03, 2016 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) We’re thrilled to have had the chance recently to sit down with [Ben Sharp](https://www.linkedin.com/in/bensharp), of Visa’s Digital Transformation team, to discuss his passion for marketing. Specifically, Ben is an expert on marketing skills development, and his recent work at Visa has made the most of his knowledge and abilities. […] [Read More](https://www.emmgroup.net/insights/visas-ben-sharp-talks-marketing-skills-development-and-sales-enablement-part-1) Keywords: [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) January 26, 2016 ## [Why is Change Management Vital to Commercial Excellence?](https://www.emmgroup.net/insights/why-is-change-management-vital-to-commercial-excellence) January 26, 2016 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) [Change management](https://www.emmgroup.net/change-management) is one of the most important factors in nearly every strategic marketing consultation we undertake, yet it is often the least valued by the client. We know this because if there’s a budget or resource crunch after the program has begun – change management is *always* the part that gets de-emphasized. […] [Read More](https://www.emmgroup.net/insights/why-is-change-management-vital-to-commercial-excellence) Keywords: [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) [Go-To-Market](https://www.emmgroup.net/insights/topic/go-to-market), [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) January 05, 2016 ## [Is 2016 the Year Marketing Gets a Seat at the Adult Table?](https://www.emmgroup.net/insights/is-2016-the-year-marketing-gets-a-seat-at-the-adult-table) January 05, 2016 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) Do you remember what it was like when you were a little kid going to a family dinner for a special occasion? All the adults got to sit around the big dining room table talking, laughing, and clinking glasses while you and a couple of your cousins were stuck at “the kiddie table.” […] [Read More](https://www.emmgroup.net/insights/is-2016-the-year-marketing-gets-a-seat-at-the-adult-table) Keywords: [Go-To-Market](https://www.emmgroup.net/insights/topic/go-to-market), [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) [Sales and Marketing Training](https://www.emmgroup.net/insights/topic/sales-and-marketing-training) December 03, 2015 ## [Implementing Effective Sales Enablement in Your Company](https://www.emmgroup.net/insights/implementing-effective-sales-enablement-in-your-company) December 03, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) [EMM Group](https://www.emmgroup.net) recently covered the best definition of sales enablement and how changing your thinking on what it means can have an impact on your entire commercial success framework. […] [Read More](https://www.emmgroup.net/insights/implementing-effective-sales-enablement-in-your-company) Keywords: [Sales and Marketing Training](https://www.emmgroup.net/insights/topic/sales-and-marketing-training) [Sales and Marketing Training](https://www.emmgroup.net/insights/topic/sales-and-marketing-training) December 01, 2015 ## [Sales Enablement – Serving the Customer’s Purchase Experience](https://www.emmgroup.net/insights/sales-enablement-serving-the-customers-purchase-experience) December 01, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) In our recent Integrated Commercial Strategy (ICS) webinar on Sales Enablement, we covered some information that really resonated with attendees. It’s a subtle change in perspective that makes a tremendous difference in how effectively commercial teams are able to focus on boosting sales and fighting margin compression. […] [Read More](https://www.emmgroup.net/insights/sales-enablement-serving-the-customers-purchase-experience) Keywords: [Sales and Marketing Training](https://www.emmgroup.net/insights/topic/sales-and-marketing-training) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) November 17, 2015 ## [It's Time to Think About Planning for Marketing Success in 2016](https://www.emmgroup.net/insights/its-time-to-think-about-planning-for-marketing-success-in-2016) November 17, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) As 2015 draws to a close, every forward-thinking business is already focusing on planning ahead for 2016 and ensuring that next year's marketing efforts are even more effective and profitable than this year's. […] [Read More](https://www.emmgroup.net/insights/its-time-to-think-about-planning-for-marketing-success-in-2016) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) October 27, 2015 ## [Applying CX Marketing Principles to Employee Training Gets Results](https://www.emmgroup.net/insights/applying-cx-marketingprinciples-to-employee-training-gets-results) October 27, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) Last month, we took a quick look at a great article based off an interview with marketing futurist, Brian Solis, and discussed some of the real world tactics required to make the most of the advice he provided regarding Customer Experience (CX) marketing. […] [Read More](https://www.emmgroup.net/insights/applying-cx-marketingprinciples-to-employee-training-gets-results) Keywords: [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Webinars](https://www.emmgroup.net/insights/topic/webinars) October 05, 2015 ## [Webinar on Value Promise - Key Component of a Successful Integrated Commercial Strategy](https://www.emmgroup.net/insights/free-webinar-integrated-commercial-strategy-the-new-playbook-for-profitable-growth-value-promise) October 05, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) Our solution for achieving long-term sustainable growth was recently published in the ebook [Integrated Commercial Strategy™ (ICS) - The New Playbook for Profitable Growth](https://www.emmgroup.net/insights/integrated-commercial-strategy-white-paper) and discussed in this [webinar](https://www.emmgroup.net/watch-the-ics-webinar). […] [Read More](https://www.emmgroup.net/insights/free-webinar-integrated-commercial-strategy-the-new-playbook-for-profitable-growth-value-promise) Keywords: [Webinars](https://www.emmgroup.net/insights/topic/webinars) [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) September 30, 2015 ## [Taking Real Customer Experience Marketing from Theory to Practice](https://www.emmgroup.net/insights/taking-real-customer-experience-marketing-from-theory-to-practice) September 30, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) Customer Experience (sometimes called CX) is all the rage in marketing circles, and for good reason. If you think about your own relationship with brands, you'll quickly recognize that it's really your experience as a customer (be it a consumer or a business) that defines that relationship. It's not the special offers, the content, or any other single piece of the puzzle that determines your reaction when that brand crosses your mind, it's the entire holistic package. […] [Read More](https://www.emmgroup.net/insights/taking-real-customer-experience-marketing-from-theory-to-practice) Keywords: [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [All posts](https://www.emmgroup.net/insights/all) [Next](https://www.emmgroup.net/insights/author/emm-group/page/2) - - - [Privacy Policy](https://www.emmgroup.net/privacy-policy/) - [Terms of Use](https://www.emmgroup.net/terms-of-use/) - [Case Studies](https://www.emmgroup.net/case-studies/all) [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) © 2020 EMM Group, Inc