It’s unfortunately easy for a company in a leadership position to sit back on its haunches and keep doing things as they’ve always been done. At a certain level of financial resources and brand recognition, that strategy can keep a large company afloat for years.
But that doesn’t mean it’s the right way to go.
In today’s ever-changing economy and business climate, making the necessary changes to set the company up for continued, sustainable growth is the only way to ensure long-term survival.
One of the key changes that needs to be made to evolve with the business environment and to meet the needs and desires of consumers or B2B buyers is to move from a product-selling mentality to a customer experience mentality. Doing so requires sales enablement.
We’d like to share with you the story of company that was in a position of industry leadership, but was also on a course that could only lead to long-term stagnation. We encourage you to read their case study for an explanation of how they turned that situation around through strategic analysis, sales team training, and the right tools to maintain the new sales paradigm.
For even more great insight into Sales Enablement and its role in the Integrated Commercial Strategy, we invite you to join us for the free webinar to be held Thursday, October 22, 2015 at noon EST.