One of the biggest obstacles in achieving marketing-led growth is having the right talent with the right skills in the right positions. The only way to ensure that the organization can attract, retain and manage high-quality marketing talent across the globe is by creating a competency model for marketing. By identifying, understanding, and prioritizing the necessary competencies required for different roles, organizations can better promote, hire, and train to meet the marketing demands of the business and achieve organic growth.
--- [](https://www.emmgroup.net/) [](https://www.emmgroup.net/) # Managing Marketing Talent for Growth by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) [White Papers](https://www.emmgroup.net/insights/topic/white-papers), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework) March 26, 2013 - [Tweet](https://twitter.com/share) One of the biggest obstacles in achieving marketing-led growth is having the right talent with the right skills in the right positions. The only way to ensure that the organization can attract, retain and manage high-quality marketing talent across the globe is by creating a competency model for marketing. By identifying, understanding, and prioritizing the necessary competencies required for different roles, organizations can better promote, hire, and train to meet the marketing demands of the business and achieve organic growth. [](https://cta-redirect.hubspot.com/cta/redirect/472727/e9ca75d4-f635-414c-a8c9-350be93a8c99) Keywords: [White Papers](https://www.emmgroup.net/insights/topic/white-papers), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework) -