January 19, 2016
Here we go again. The start of a shiny new year.
I’m sure you have much to accomplish in your marketing plans for 2016. There are probably products to be launched, campaigns to be designed, competitors to challenge, and customers to win. Before you dive in, consider this question: Do you know what success looks like and will you know it when you get there?
[…]January 12, 2016
One of the toughest jobs a successful marketer faces is driving a culture of customer-focus inside their organization. During periods of change - such as internal re-orgs, mergers, acquisitions, or similar turmoil - this challenge can be amplified. The calendar has hit January; many of our clients face higher than normal organizational chaos, so a call for added focus may be more appropriate than ever.
January 05, 2016
Do you remember what it was like when you were a little kid going to a family dinner for a special occasion? All the adults got to sit around the big dining room table talking, laughing, and clinking glasses while you and a couple of your cousins were stuck at “the kiddie table.”
[…]December 29, 2015
With just a few days until the new year, we thought it would be valuable and interesting to take a look over our collective shoulder at the past year and what we’ve learned as an organization, how we’ve grown, and how that shapes what we expect from 2016.
December 22, 2015
Over the last several months, we’ve been making an effort to familiarize readers of this blog with various aspects of the Integrated Commercial Strategy (ICS), including sales enablement, customer experience, and value promise.
[…]December 17, 2015
December 08, 2015
Innovation is a catchphrase nearly every company uses at some point. Everyone wants to see themselves as innovative and cutting edge in their industry. But, even with the best of intentions, there are certain key principles that must be followed for an organization to successfully innovate consistently and programmatically in any meaningful way.
[…]December 03, 2015
EMM Group recently covered the best definition of sales enablement and how changing your thinking on what it means can have an impact on your entire commercial success framework.
[…]December 01, 2015
In our recent Integrated Commercial Strategy (ICS) webinar on Sales Enablement, we covered some information that really resonated with attendees. It’s a subtle change in perspective that makes a tremendous difference in how effectively commercial teams are able to focus on boosting sales and fighting margin compression.
[…]November 17, 2015
As 2015 draws to a close, every forward-thinking business is already focusing on planning ahead for 2016 and ensuring that next year's marketing efforts are even more effective and profitable than this year's.
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