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Case Studies

Case Studies

Custom Marketing Framework (8)
Customer Experience Design (6)
Customer Segmentation (4)
Go-To-Market (8)
Market and Data Analysis (2)
Sales and Marketing Training (4)
Team Capability Building (1)
Value Based Pricing (6)

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Topic: Customer Experience Design

A Global Approach to Journey Mapping Improves Customer Experience for Diversified Technology Company

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Topic: Value Based Pricing

Unique Economic Value (UEV) Let This Client Enter the Market With a Product Price 50% Higher Than Expected

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Topic: Go-To-Market, Customer Segmentation

Identifying a New Market Segment Provided Dramatic Gains for This Client's Market Share

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Topic: Customer Segmentation

Case Study: A Proprietary Segmentation Technique Produced a 42% Increase in Margin During an Economic Downturn

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Topic: Go-To-Market

This Medical Device Packaging Manufacture Gained a Double Digit Increase in Price by Enhancing Value

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Topic: Go-To-Market

This Global Medical Device Manufacturer is Enjoying Accelerated Growth in Emerging Markets

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Topic: Custom Marketing Framework

One of the Largest Beef Producers in the US Launches a Super Premium Brand to Dramatically Increase Profit

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Topic: Market and Data Analysis

A Simpler View of Metrics Brought This Fortune 50 Tech Company Greater Transparency and Strategic Direction

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Topic: Custom Marketing Framework

This Financial Services Company Doubled Shareholder Value in Just Five Years

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Topic: Customer Experience Design

A Brand Refresh and Vibrant Online Community Helped This Manufacturer Expand Their Distribution Agreement With Wal-Mart

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