In Part One of this article, we laid the groundwork by introducing the creation process, discussing how to frame the Quantified Value Proposition (QVP) to be more valuable to your customer, and describing how to locate the necessary data to create it.
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Value Based Pricing
April 06, 2016
Value Based Pricing
March 29, 2016
March 29, 2016 / by Roberto Rivera
The importance and practical value of a Quantified Value Proposition (QVP) has been well established over the last few weeks’ posts. Now it’s time to eliminate any mystery around the actual research that goes into creating a QVP, which we’ll cover in the next two articles.
[…]Keywords: Value Based Pricing
Value Based Pricing
March 22, 2016
March 22, 2016 / by Sat Duggal
Over the last two weeks, we’ve covered an introduction to what the Quantified Value Proposition (QVP) is, why it’s important to businesses that want to stand out from the fierce competition they’re facing, and how to go about creating one.
[…]Keywords: Value Based Pricing
Value Based Pricing
March 08, 2016
March 08, 2016 / by Sat Duggal
Considering the importance of the quantified value proposition (QVP), the actual process of developing it could be one of the most valuable initiatives your company undertakes this year.
[…]Keywords: Value Based Pricing
Value Based Pricing
March 02, 2016
March 02, 2016 / by Sat Duggal
The value proposition is a well-known, almost worn out, catch phrase in marketing circles. Everyone knows what it is and that you need to make yours clear to your customer, or they have no reason to buy from you.
[…]Keywords: Value Based Pricing
Team Capability Building
February 24, 2016
February 24, 2016 / by Brenna Neal
This is the third in a 3-part blog series covering the role of the customer decision journey map in designing the optimal customer experience and how modern companies can stay on top of this dynamic and vital tool for marketing excellence. Part 1 can be read here and Part 2 is here.
[…]Keywords: Team Capability Building
Customer Experience Design
February 18, 2016
February 18, 2016 / by Brenna Neal
This is the second in a 3-part blog series covering the role of the customer decision journey map in designing the optimal customer experience and how modern companies can stay on top of this dynamic and vital tool for marketing excellence.
[…]Keywords: Customer Experience Design
Customer Experience Design
February 09, 2016
February 09, 2016 / by Brenna Neal
This is the first in a 3-part blog series covering the role of the customer decision journey map in designing the optimal customer experience and how modern companies can stay on top of this dynamic and vital tool for marketing excellence.
[…]Keywords: Customer Experience Design
Customer Experience Design
February 02, 2016
February 02, 2016 / by Sat Duggal
The other day I read a brief article in Harvard Business Review called, “Social Media Works for B2B Sales Too.” My initial reaction was of the “dog bites man” variety.
[…]Keywords: Customer Experience Design
Team Capability Building
January 26, 2016
January 26, 2016 / by EMM Group
Change management is one of the most important factors in nearly every strategic marketing consultation we undertake, yet it is often the least valued by the client. We know this because if there’s a budget or resource crunch after the program has begun – change management is always the part that gets de-emphasized.
[…]Keywords: Team Capability Building