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Originally broadcast October 30, 2007.
Originally broadcast June 26, 2007.
Originally broadcast September 19, 2006, this informative presentation features, among others, Satprit Duggal, SVP, Technology and Product Development at EMM Group.
EMM Group’s consulting team brings you the EMMProve™ Marketing Metrics Solution to provide the metrics, processes, methodologies and tools that enable marketing organizations to assess the impact of their actions on both short-term ROMI (Return on Marketing Investment) and long-term Brand Equity growth.
EMM Group's Marketing Assessment Process ( MAP ) is the first step in marketing transformation via a process-centered capability.
The Marketing Knowledge Center is a digital capability to develop and maintain a corporate marketing memory and expertise, that individual practitioners throughout the organization can use.
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