Helped GE become the Gold Standard of Business Marketing

Brought customer-centricity to Microsoft’s product development

Codified all of P&G’s marketing IP

Realized growth through market-driven innovation

Developed marketing capabilities as a competitive advantage

Created IBM’s marketing measurement and management system

Designed Visa’s global marketing organization

Drove growth through Kimberly-Clark Way of Brand Building

Enhanced the brand building capability at Clorox

Helped win in marketplace by integrating marketing and sales