"The most creative individuals, teams and organizations are extremely disciplined. But it is a special kind of discipline—one that unlashes creativity in the service of developing important innovations." - Curt Carlson, founder of the Carlson Companies.

Bust the Silos, written by EMM Group co-founder Hunter Hastings, challenges traditional, hierarchical organization charts and says today's corporations must instead organize around offering solutions to customers.Read more

Organic Growth

Organic growth is tough to achieve…even tougher to sustain. But it is also a highly rewarding endeavor and central to adding long-term shareholder value. That is the reason why we have developed this forum as the #1 destination for ideas, case studies, tools and other resources on the subject of organic growth. We welcome your active participation in this community.Read more

Focus On: 'Winning Share by De-positioning the Competition'

• New Win Share Webinar Audio and Video
• How to win market share by de-positioning the competition
• Marketers Fear Frugality May Just Be Here to Stay (Advertising Age)
• From Buy, Buy to Bye Bye (The Economist)
• Understanding the Post-Crisis Consumer
• Frugality Forged in Today's Economy (The Wall Street Journal)
• Examples of de-positioning the competition

Resources

• The New Marketing Mission
• 7 Principles Of Driving B2B Growth Through Marketing
• Innovation in Marketing Process and Organization
• Organizing for Organic Growth
• A New Era in Marketing Accountability
• Total Accountability: Before and Beyond the Dashboard
• ANA Marketing Accountability Bench Marketing Report 2005
• Bridging the Marketing-Sales Divide
• CMO Memo: The First 100 Days
• Market Mix Modeling for Dummies
• How P&G Leverages Its Scale
• View More Resources