Insights

Marketing for Growth

Nike Proves That Traditional Marketing Still Has Game

Traditional endorsement and product placement marketing is very much alive and well. This past summer, Nike offered two beautiful proofs in point that any marketer can learn from. Tiger Woods & Rory McIlroy on The Tonight Show. The show was heavily marketed as the first time the two had appeared together on a talk show. […]

Marketing for Growth

Top 5 Tips for Your Annual Marketing Plan

by Sat Duggal Over the past decade, we’ve helped P&G, Unilever, General Mills, GE, DuPont, Eli Lilly and other world-class companies develop their marketing planning process. Today, we offer some of our best tips, plus a self-assessment tool you can use to see how your plan stacks up. 1. Don’t Start With Tactics! Far too […]

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