--- title: Marketing Blog | EMM Group (11) description: (11) --- [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) [![emm-logo](https://www.emmgroup.net/hs-fs/file-2307397408-png/Image/emm-logo.png?t=1421234629686)](https://www.emmgroup.net/) # Insights Blog #### EMM Group regularly publishes content on issues that affect today’s marketers and business leaders. #### EMM Group can keep you up-to-date on the most pressing issues facing marketers today. We invite you to [subscribe to follow our Insights Blog and receive our monthly newsletter.](https://www.emmgroup.net/insights#lcform) - [annual planning (2)](https://www.emmgroup.net/insights/topic/annual-planning) - [Custom Marketing Framework (46)](https://www.emmgroup.net/insights/topic/custom-marketing-framework) - [Customer Experience Design (35)](https://www.emmgroup.net/insights/topic/customer-experience-design) - [Customer Segmentation (7)](https://www.emmgroup.net/insights/topic/customer-segmentation) - [Go-To-Market (12)](https://www.emmgroup.net/insights/topic/go-to-market) - [Market and Data Analysis (24)](https://www.emmgroup.net/insights/topic/market-and-data-analysis) - [Newsletter (13)](https://www.emmgroup.net/insights/topic/newsletter) - [Sales and Marketing Training (4)](https://www.emmgroup.net/insights/topic/sales-and-marketing-training) - [Team Capability Building (14)](https://www.emmgroup.net/insights/topic/team-capability-building) - [Value Based Pricing (25)](https://www.emmgroup.net/insights/topic/value-based-pricing) - [Webinars (4)](https://www.emmgroup.net/insights/topic/webinars) - [White Papers (7)](https://www.emmgroup.net/insights/topic/white-papers) [Go-To-Market](https://www.emmgroup.net/insights/topic/go-to-market), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) September 13, 2013 ## [Marketing Maturity Model - Part 2](https://www.emmgroup.net/insights/marketing-maturity-model-part-2) September 13, 2013 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) ## **The Levels of Marketing Maturity** To read part 1, [click here](https://www.emmgroup.net/insights/marketing-maturity-model). In considering where your organization stands on marketing maturity, it’s important to understand what a maturity model is—and is not. It is not a rigid structure of prescribed processes. Rather, it has three dimensions. First, it describes the differences among typical marketing organizations, from the least mature to the most mature. Second, it provides a [marketing framework](https://www.emmgroup.net/marketing-framework) that the people in the marketing organization can use to understand how and where their day-to-day work fits in the overall operation. Third, it offers an aspirational model, drawing the organization upward as well as a roadmap for getting from one level to the next. This is what it looks like in broad outline: […] [Read More](https://www.emmgroup.net/insights/marketing-maturity-model-part-2) Keywords: [Go-To-Market](https://www.emmgroup.net/insights/topic/go-to-market), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) June 27, 2013 ## [Bet The Company](https://www.emmgroup.net/insights/bet-the-company) June 27, 2013 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) Every day in large corporations around the world, hundreds of decisions are made about products (what is offered) and marketing (the customer experience). Individually, these decisions may seem benign, but in the aggregate, they are bet the company decisions. […] [Read More](https://www.emmgroup.net/insights/bet-the-company) Keywords: [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) [Newsletter](https://www.emmgroup.net/insights/topic/newsletter), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) June 26, 2013 ## [5 Success Principles for Digital Marketing](https://www.emmgroup.net/insights/5-success-principles-for-digital-marketing) June 26, 2013 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) Are you struggling to keep up with the frenzied pace of the changing digital landscape? Have you run a series of digital "pilots" on Facebook, Twitter, Mobile, and others but don't know how they all relate to each other? Are your digital campaigns smart, snazzy, and even productive from a demand gen perspective but one-off events rather than a scalable digital presence? […] [Read More](https://www.emmgroup.net/insights/5-success-principles-for-digital-marketing) Keywords: [Newsletter](https://www.emmgroup.net/insights/topic/newsletter), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Newsletter](https://www.emmgroup.net/insights/topic/newsletter) June 04, 2013 ## [Make Your Marketing Investments a Genuine System of Engagement](https://www.emmgroup.net/insights/make-your-marketing-investments-a-genuine-system-of-engagement) June 04, 2013 / by [os_admin](https://www.emmgroup.net/insights/author/os_admin) Every day in large corporations around the world, hundreds of decisions are made about products (what is offered) and marketing (the customer experience). Individually, these decisions may seem benign, but in the aggregate, they are bet the company decisions. […] [Read More](https://www.emmgroup.net/insights/make-your-marketing-investments-a-genuine-system-of-engagement) Keywords: [Newsletter](https://www.emmgroup.net/insights/topic/newsletter) [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) May 08, 2013 ## [Best Practices in Demand Generation and Lead Management](https://www.emmgroup.net/insights/best-practices-in-demand-generation-and-lead-management-part-1) May 08, 2013 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) Times have changed. The power in a B2B transaction has shifted dramatically to the buyer. Gone are the good old days where if you had good sales people, you typically won the deal. Back then the salesperson drove the sale because she had the customer relationship, the information on how to solve the customer’s problem, pricing authority, and the ability to manage the sales cycle from lead to deal. […] [Read More](https://www.emmgroup.net/insights/best-practices-in-demand-generation-and-lead-management-part-1) Keywords: [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) [Newsletter](https://www.emmgroup.net/insights/topic/newsletter) April 30, 2013 ## [How to Recognize an Expired Marketing Investment](https://www.emmgroup.net/insights/how-to-recognize-an-expired-marketing-investment) April 30, 2013 / by [os_admin](https://www.emmgroup.net/insights/author/os_admin) A high profile marketing mainstay was recently dropped by a well-known brand. Hawaiian Tropic has officially retired their famous bikini pageants. Considering Hawaiian Tropic’s target customer, this move was a long time coming. Even without detailed purchase information, it’s reasonable to guess that the majority of people purchasing suntan lotion are women in the 20-45 age range. How many of these women are big fans of bikini pageants? This story got us thinking: Why do brands often wait so long to change when something is broken? Because an event is popular? Because they’ve always done it that way? Because they’re celebrating a significant milestone (5 years, 10 years, etc.)? None of these are good reasons, but we’ve heard them all. We’ve also seen brands make seemingly arbitrary changes to investments that are performing flawlessly. […] [Read More](https://www.emmgroup.net/insights/how-to-recognize-an-expired-marketing-investment) Keywords: [Newsletter](https://www.emmgroup.net/insights/topic/newsletter) [Newsletter](https://www.emmgroup.net/insights/topic/newsletter), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework) April 12, 2013 ## [Are You a CMO Swimming Upstream?](https://www.emmgroup.net/insights/are-you-a-cmo-swimming-upstream) April 12, 2013 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) No CMO will want to miss a recent report from The Economist Intelligence Unit entitled “Outside Looking In: The CMO Struggles to get in Sync with the C-Suite.” Based on a survey of nearly 400 executives around the world and in-depth interviews with leading CMOs and marketing experts, the report provides many insights into the challenges that CMOs face, but one challenge in particular screams out to us. In section 2, “CMOs Are Swimming Upstream,” the researchers note that “fully half of all CMOs say their ability to play a more strategic role is limited by the lack of relevant skills among marketing executives.” We aren’t surprised by this finding – we encounter this problem among our clients all the time. […] [Read More](https://www.emmgroup.net/insights/are-you-a-cmo-swimming-upstream) Keywords: [Newsletter](https://www.emmgroup.net/insights/topic/newsletter), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework) [White Papers](https://www.emmgroup.net/insights/topic/white-papers), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework) March 26, 2013 ## [Managing Marketing Talent for Growth](https://www.emmgroup.net/insights/managing-marketing-talent-for-growth) March 26, 2013 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) One of the biggest obstacles in achieving marketing-led growth is having the right talent with the right skills in the right positions. The only way to ensure that the organization can attract, retain and manage high-quality marketing talent across the globe is by creating a competency model for marketing. […] [Read More](https://www.emmgroup.net/insights/managing-marketing-talent-for-growth) Keywords: [White Papers](https://www.emmgroup.net/insights/topic/white-papers), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework) [White Papers](https://www.emmgroup.net/insights/topic/white-papers), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework) March 01, 2013 ## [Harnessing the Business Power of Project-Based Learning](https://www.emmgroup.net/harnessing-the-business-power-of-project-based-learning) March 01, 2013 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) The authors discuss a new approach to consulting which integrates training with the solving of real business problems. It simultaneously moves the business forward in real time and deeply embeds new, sustainable skills and competencies to your organization. Delivered through a genuine collaborative model and a “learn-by-doing” approach, the methodology ensures your organization gets the traditional benefit of solving your immediate business problem. […] [Read More](https://www.emmgroup.net/harnessing-the-business-power-of-project-based-learning) Keywords: [White Papers](https://www.emmgroup.net/insights/topic/white-papers), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework) February 25, 2013 ## [Be Smart with Your Marketing Investment](https://www.emmgroup.net/insights/be-smart-with-your-marketing-investment) February 25, 2013 / by [os_admin](https://www.emmgroup.net/insights/author/os_admin) 2013 is a tough year for marketers. Competitors are slogging it out in insipid growth markets. And marketing budgets are under pressure, getting downsized just when they are needed the most to drive demand and pull ahead of competition. If you own any portion of a marketing budget you are likely starting with a number lower than what you expected and living under the gun for further cuts if top-line numbers are soft during the year. Here are some ideas we are seeing some marketing leaders use to defend their marketing budgets: […] [Read More](https://www.emmgroup.net/insights/be-smart-with-your-marketing-investment) [Previous](https://www.emmgroup.net/insights/page/10) [All posts](https://www.emmgroup.net/insights/all) [Next](https://www.emmgroup.net/insights/page/12) - - - [Privacy Policy](https://www.emmgroup.net/privacy-policy/) - [Terms of Use](https://www.emmgroup.net/terms-of-use/) - [Case Studies](https://www.emmgroup.net/case-studies/all) [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) © 2020 EMM Group, Inc