Driving organic growth in an organization is not as simple as implementing a strategy or rolling out a new framework. It is a complex multi-component program that usually takes many years to implement. While framework and tools are essential ingredients, the success of the program is rooted in managing the culture change in the organization and creating hunger within the organization for a new, customer-centric approach.
[…]Sat Duggal
Recent Posts
Custom Marketing Framework
August 17, 2009
Customer Segmentation,
Custom Marketing Framework
July 16, 2009
July 16, 2009 / by Sat Duggal
Winning market share is not easy. Keeping it is even harder, especially from deep-pocketed sophisticated marketers such as P&G, J&J or McDonalds. Yet this is exactly what some companies are doing through highly targeted marketing.
Targeted marketing is a blind spot for many mass marketers. Few companies develop an entire brand proposition for small segments because:
Keywords: Customer Segmentation, Custom Marketing Framework
Value Based Pricing,
Customer Experience Design
February 26, 2009
February 26, 2009 / by Sat Duggal
Businesses that have mastered the critical processes of organic growth can increase their revenues, and take share from competition, even in an economic downturn when their customers are cutting back expenditures.
[…]Keywords: Value Based Pricing, Customer Experience Design
Custom Marketing Framework,
Customer Experience Design
February 12, 2009
February 12, 2009 / by Sat Duggal
I visited Frost & Sullivan’s 10th Annual Sales and Marketing conference in Los Angeles earlier this week. At one of the events, a roundtable on bridging the sales and marketing divide, a fairly senior member of the audience expressed his frustration at hearing the same discussion for the past several decades. He complained that the same arguments were being made, the same imperatives were emphasized, but the silos are still standing tall. In fact, one of the questions raised by the panel moderator was whether the only way to bridge the divide is to make a drastic change like hiring a new CEO. What I found intriguing about the panel and audience discussion was the notion that sales and marketing are two separate functions that have to be somehow bridged. I believe that this is the wrong construct. As long as we refuse to think about them as one process of demand generation, we will continue to re-visit the same challenges.
[…]Keywords: Custom Marketing Framework, Customer Experience Design
Custom Marketing Framework
December 21, 2008
December 21, 2008 / by Sat Duggal
Organic growth can be accelerated by tackling it as a process. By that term we mean doing the right things in the right order, applying the right resources and measuring the appropriate outputs so as to be able to drive continuous improvement.
[…]Keywords: Custom Marketing Framework