Driving organic growth in an organization is not as simple as implementing a strategy or rolling out a new framework. It is a complex multi-component program that usually takes many years to implement. While framework and tools are essential ingredients, the success of the program is rooted in managing the culture change in the organization and creating hunger within the organization for a new, customer-centric approach.
--- [](https://www.emmgroup.net/) [](https://www.emmgroup.net/) # The Seven Principles of An Organic Growth Program by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework) August 17, 2009 - [Tweet](https://twitter.com/share) Driving organic growth in an organization is not as simple as implementing a strategy or rolling out a new framework. It is a complex multi-component program that usually takes many years to implement. While framework and tools are essential ingredients, the success of the program is rooted in managing the culture change in the organization and creating hunger within the organization for a new, customer-centric approach. In a decade of designing and implementing organic growth strategies and programs at global organizations like GE, Microsoft, P&G, Kimberly-Clark, IBM and others we have learned these seven principles for success. While some of them are more important than others, given the nature of the organization and its culture, we have found that usually all of these apply in designing and implementing an organic growth program. 1. **Tie into Corporate Performance Goals** 2. **Ensure customer-centricity from the top** 3. **Make a change in the power center** 4. **Pick your battles** 5. **Be impatient for results and patient for organizational behavior change** 6. **Modify rewards and incentives** 7. **Leverage key people** - Successful marketing excellence programs usually require a mix of internal experience and organizational understanding and fresh “game-changing” external perspectives. The external influencers are required as catalysts to help the organization break its insular mode and approach things in a new way. The combination with experienced organizational managers ensures that in the drive for customer-centricity and marketing excellence, the organization leverages rather than damages the core capabilities and culture that have made it successful thus far. - **Action:** Identify how best to bring external perspective into the core team and create a combination of internal experience and external perspectives to create a balanced program. [](https://cta-redirect.hubspot.com/cta/redirect/472727/d2cdf1a1-948b-4977-bc80-c4a792f3fe6a) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework) -