September 02, 2014
September 02, 2014 / by Sat Duggal
A.G. Lafley’s recent bold announcement that P&G will dramatically reduce its number of brands came as big news to many in the business world and particularly in the consumer marketing space. However, we believe the B2B marketing and product management space should take heed as well.
Often, B2B marketers and product managers are so focused on day to day execution that they don’t take enough time to review their portfolio at a high level and answer some key questions:
[…]Keywords: Value Based Pricing, Custom Marketing Framework
July 29, 2014
July 29, 2014 / by Sat Duggal
Value propositions are one of the most important contributions marketers make to the growth of their businesses. These critical promises compel customers to choose our offering over the offerings of our competitors. But how is creating a value proposition different for consumer vs. B2B businesses?
[…]Keywords: Value Based Pricing
July 24, 2014
July 24, 2014 / by Sat Duggal
We regularly help our clients develop value propositions for their brands and products. Simply stated, a value proposition is a promise that articulates why a customer should buy from you. But, as any seasoned marketer will tell you, there’s nothing simple about it.
When businesses take an “if we build it, they will come” approach, products fail. We believe three core concepts must be carefully considered to develop any effective value proposition—regardless of the product or service, the B2B or B2C context, or the type of organization.
[…]Keywords: Value Based Pricing, Custom Marketing Framework, Customer Experience Design
October 15, 2013
October 15, 2013 / by Sat Duggal
Today’s equipment service provider should offer not only maintenance but also a path for achieving maximum value from increasingly interconnected hospital systems and devices.
Whether in a developed country such as the United States where consumers are demanding an enhanced experience from their hospital, or an emerging market such as India or China where the population’s access to advanced healthcare options is accelerating, every organization relies on a complex array of equipment to perform tests and serve patients. Yet, average industry utilization for equipment hovers at less than 50 percent—meaning that these expensive machines are being used at less than half of their real capacity.
Keywords: White Papers, Value Based Pricing
February 26, 2009
February 26, 2009 / by Sat Duggal
Businesses that have mastered the critical processes of organic growth can increase their revenues, and take share from competition, even in an economic downturn when their customers are cutting back expenditures.
[…]Keywords: Value Based Pricing, Customer Experience Design
