Traditional endorsement and product placement marketing is very much alive and well. This past summer, Nike offered two beautiful proofs in point that any marketer can learn from.
[…]
Custom Marketing Framework,
Team Capability Building
October 16, 2014
Market and Data Analysis
September 30, 2014
September 30, 2014 / by Sat Duggal
Over the past decade, we’ve helped P&G, Unilever, General Mills, GE, DuPont, Eli Lilly and other world-class companies develop their marketing planning process.
[…]Keywords: Market and Data Analysis
Customer Experience Design,
Market and Data Analysis
September 15, 2014
September 15, 2014 / by Sat Duggal
The ritual of annual marketing planning can consume weeks, even months, with calculations, debates, and seemingly endless meetings. Yet many marketers have felt the disappointment of seeing their painstakingly developed plans collect dust on a shelf, rarely used. This naturally leads to the question, “Is it worth it?” Other than the fact that we have to plan, is there a compelling logic for developing annual marketing plans?
[…]Keywords: Customer Experience Design, Market and Data Analysis
Value Based Pricing,
Custom Marketing Framework
September 02, 2014
September 02, 2014 / by Sat Duggal
A.G. Lafley’s recent bold announcement that P&G will dramatically reduce its number of brands came as big news to many in the business world and particularly in the consumer marketing space. However, we believe the B2B marketing and product management space should take heed as well.
Often, B2B marketers and product managers are so focused on day to day execution that they don’t take enough time to review their portfolio at a high level and answer some key questions:
[…]Keywords: Value Based Pricing, Custom Marketing Framework
Newsletter,
Custom Marketing Framework,
Customer Experience Design
August 28, 2014
August 28, 2014 / by Sat Duggal
Product Managers have traditionally focused on bringing new products to market, but their role is quickly becoming more complex. Our latest research suggests that the C-suite priority of driving profitable organic growth has begun to filter down into middle management. Heads of businesses and even product-line managers are being pressed for faster growth in revenues and even more growth in profitability. This margin leverage focus (i.e., profit margins growing at x% above revenue growth rate) is putting an end to “business as usual” and forcing many Product Managers to confront stark choices.
Here are some of the important shifts happening in product management today:
[…]Keywords: Newsletter, Custom Marketing Framework, Customer Experience Design
Custom Marketing Framework,
Market and Data Analysis
August 12, 2014
August 12, 2014 / by Sat Duggal
In our work with numerous world-class organizations, we have identified a few core areas of discipline that leaders of Product Management teams can focus on to drive functional excellence:
[…]Keywords: Custom Marketing Framework, Market and Data Analysis
Customer Experience Design
August 04, 2014
August 04, 2014 / by Sat Duggal
Welcome to our new series of posts focused on Product Management Excellence! Product management has been described as "everything," and in well-run B2B organizations, that description may not be far from the truth. But that's tremendous pressure for a single function. In our experience, even top organizations have challenges through their ranks with efficient and effective product management.
The core challenges tend to fall into three areas:
[…]Keywords: Customer Experience Design
Value Based Pricing
July 29, 2014
July 29, 2014 / by Sat Duggal
Value propositions are one of the most important contributions marketers make to the growth of their businesses. These critical promises compel customers to choose our offering over the offerings of our competitors. But how is creating a value proposition different for consumer vs. B2B businesses?
[…]
Keywords: Value Based Pricing
Value Based Pricing,
Custom Marketing Framework,
Customer Experience Design
July 24, 2014
July 24, 2014 / by Sat Duggal
We regularly help our clients develop value propositions for their brands and products. Simply stated, a value proposition is a promise that articulates why a customer should buy from you. But, as any seasoned marketer will tell you, there’s nothing simple about it.
When businesses take an “if we build it, they will come” approach, products fail. We believe three core concepts must be carefully considered to develop any effective value proposition—regardless of the product or service, the B2B or B2C context, or the type of organization.
[…]Keywords: Value Based Pricing, Custom Marketing Framework, Customer Experience Design
Custom Marketing Framework,
Customer Experience Design
July 18, 2014
July 18, 2014 / by EMM Group
In recent weeks, we’ve been writing a lot about customer experience. We’ve addressed ownership of the customer experience within the organization. We’ve discussed how your customer’s digital experience influences their view of your brand. We’ve also touched on the role of metrics in your customer design experience.
Our primary message throughout has been that if you integrate each of your customer’s touch points to reflect your brand, you win. So, let’s talk about a few brands that are doing this brilliantly:
[…]Keywords: Custom Marketing Framework, Customer Experience Design