Marketing Blog | EMM Group (6)

Value Based Pricing, Customer Experience Design

June 19, 2015

Delivering Value vs. Delivering Differential Value

June 19, 2015 / by EMM Group

The term “value” is probably the most overused word in business today.

Everyone claims to offer value and everyone claims their product offers the most. But, more often than not, when this term is used, it’s referring to absolute value. In other words, what you get for your money.

Customers don’t care about absolute value because it has no real substance. It’s difficult if not impossible to define apart from price, so that’s where they tend to focus. For all intents and purposes, when a customer wants to know the “value” of their purchase, they look at the price tag, and compare based on that.

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Keywords: Value Based Pricing, Customer Experience Design

Go-To-Market, Value Based Pricing, Custom Marketing Framework, Customer Experience Design

June 12, 2015

Which Marketing Framework is Right for You?

June 12, 2015 / by Sat Duggal

Your marketing framework is a visual representation of how marketing gets done in your business, highlighting a logical flow in which all the various components making up your insights, strategy, plan, tactical execution and measures work together to bring that vision to reality. There are numerous templates available, covering “optimal” marketing deliverables of all shapes and sizes.

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Keywords: Go-To-Market, Value Based Pricing, Custom Marketing Framework, Customer Experience Design

Value Based Pricing, Market and Data Analysis

June 04, 2015

Using Customer Value to Manage Shared Services

June 04, 2015 / by Sat Duggal

While nearly all customers would likely describe themselves as “cost-conscious,” it’s generally more accurate to call them “value conscious.” Cost is really only a means of quantifying value, after all, and customer trends consistently prove that – all other factors being equal – savvy customers will choose the product or service with the higher perceived value, even if it’s not the least expensive.

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Keywords: Value Based Pricing, Market and Data Analysis

Custom Marketing Framework, Team Capability Building

May 28, 2015

How Often Are You Delivering On Your Brand Promise?

May 28, 2015 / by EMM Group

Two weeks ago, we discussed the basics of defining and delivering on your brand promise. To delve a bit deeper into that subject, let’s focus on consistency. How often are you delivering on that promise?

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Keywords: Custom Marketing Framework, Team Capability Building

Custom Marketing Framework, Customer Experience Design

May 14, 2015

Defining and Delivering on Your Brand Promise

May 14, 2015 / by EMM Group

To be successful, every marketing team needs to be able to define their brand promise coherently and demonstrate how they’re consistently delivering on it every day.

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Keywords: Custom Marketing Framework, Customer Experience Design

Value Based Pricing, Custom Marketing Framework, Customer Experience Design

May 07, 2015

Don't Make These 5 Mistakes in Your Organization

May 07, 2015 / by Sat Duggal

Commoditization – the reduction of your product or service to something indistinguishable from your competition, except in price – is like a cancer eating away at your bottom line. To be realistic, there are a lot of products and services that are difficult to differentiate. But just because it’s not easy doesn’t mean you should give up and just lower your price to try to gain sales.

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Keywords: Value Based Pricing, Custom Marketing Framework, Customer Experience Design

White Papers, Value Based Pricing

May 01, 2015

Fighting the Commoditization of your Products and Services

May 01, 2015 / by Sat Duggal

For many B2B enterprises, achieving and sustaining profitable growth has never been more difficult. Customers have invested heavily in procurement organizations to extract aggressive price concessions from sellers. Global competitors are emerging with new business models, lower costs, and higher quality to undermine the value proposition of incumbents. Products are perceived to be increasingly commoditized, leading customers to demand lower prices for undifferentiated offers.

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Keywords: White Papers, Value Based Pricing

Value Based Pricing

April 30, 2015

4 Ways to Approach Pricing More Strategically

April 30, 2015 / by EMM Group

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Keywords: Value Based Pricing

Custom Marketing Framework, Market and Data Analysis

April 23, 2015

5 Mistakes to Avoid When Reorganizing a Marketing Team

April 23, 2015 / by Sat Duggal

It’s often necessary to reorganize the Marketing department in order to maintain productivity, increase efficiencies, and generally stay on top of an ever-evolving discipline. But there’s a right and a wrong way to go about it, and we’ve seen a number of mistakes made as we’ve studied this process.

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Keywords: Custom Marketing Framework, Market and Data Analysis

Custom Marketing Framework, Customer Experience Design, Team Capability Building, Market and Data Analysis

April 16, 2015

6 Best Practices for Customer Experience Design

April 16, 2015 / by EMM Group

Today’s customer is no longer satisfied with “good enough.” If you’re going to earn their attention, their time, their money, or anything else they value, you’re going to have to be the best. There’s simply too much competition to strive for anything less. And being the best is, in many ways, the responsibility of the marketing department.

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Keywords: Custom Marketing Framework, Customer Experience Design, Team Capability Building, Market and Data Analysis

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