In recent weeks, we’ve been writing a lot about customer experience. We’ve addressed ownership of the customer experience within the organization. We’ve discussed how your customer’s digital experience influences their view of your brand. We’ve also touched on the role of metrics in your customer design experience.
Our primary message throughout has been that if you integrate each of your customer’s touch points to reflect your brand, you win. So, let’s talk about a few brands that are doing this brilliantly:
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