Training is one of the key foundational requirements for building a successful, sustainable marketing excellence program. One which continuously improves and adds increasing value to the business. Without quality training, even your hardest working marketers – and marketing organizations - will be behind the curve and struggling to catch up. Equally important training reduces turnover by showing employees the organization cares and is willing to invest.
[…]EMM Group
Recent Posts
Market and Data Analysis
July 07, 2015
Value Based Pricing,
Customer Experience Design
June 19, 2015
June 19, 2015 / by EMM Group
The term “value” is probably the most overused word in business today.
Everyone claims to offer value and everyone claims their product offers the most. But, more often than not, when this term is used, it’s referring to absolute value. In other words, what you get for your money.
Customers don’t care about absolute value because it has no real substance. It’s difficult if not impossible to define apart from price, so that’s where they tend to focus. For all intents and purposes, when a customer wants to know the “value” of their purchase, they look at the price tag, and compare based on that.
[…]Keywords: Value Based Pricing, Customer Experience Design
Custom Marketing Framework,
Team Capability Building
May 28, 2015
May 28, 2015 / by EMM Group
Two weeks ago, we discussed the basics of defining and delivering on your brand promise. To delve a bit deeper into that subject, let’s focus on consistency. How often are you delivering on that promise?
[…]Keywords: Custom Marketing Framework, Team Capability Building
Custom Marketing Framework,
Customer Experience Design
May 14, 2015
May 14, 2015 / by EMM Group
To be successful, every marketing team needs to be able to define their brand promise coherently and demonstrate how they’re consistently delivering on it every day.
[…]Keywords: Custom Marketing Framework, Customer Experience Design
Value Based Pricing
April 30, 2015
Custom Marketing Framework,
Customer Experience Design,
Team Capability Building,
Market and Data Analysis
April 16, 2015
April 16, 2015 / by EMM Group
Today’s customer is no longer satisfied with “good enough.” If you’re going to earn their attention, their time, their money, or anything else they value, you’re going to have to be the best. There’s simply too much competition to strive for anything less. And being the best is, in many ways, the responsibility of the marketing department.
[…]Keywords: Custom Marketing Framework, Customer Experience Design, Team Capability Building, Market and Data Analysis
Custom Marketing Framework,
Customer Experience Design,
Market and Data Analysis
April 07, 2015
April 07, 2015 / by EMM Group
The world of marketing is forever evolving. And with that evolution, the skill sets needed for marketing practitioners to continue adding value to an organization’s marketing program continue to change as well.
[…]Keywords: Custom Marketing Framework, Customer Experience Design, Market and Data Analysis
Customer Segmentation,
Value Based Pricing,
Custom Marketing Framework,
Customer Experience Design,
Team Capability Building,
Market and Data Analysis
March 26, 2015
March 26, 2015 / by EMM Group
In our last post, we discussed why customer experience is such a vital part of your marketing mix.
To take it a step further, let’s now consider some best practices that you can start applying right now to create a powerful customer experience in your own company.
[…]Keywords: Customer Segmentation, Value Based Pricing, Custom Marketing Framework, Customer Experience Design, Team Capability Building, Market and Data Analysis
Custom Marketing Framework,
Customer Experience Design,
Team Capability Building
March 24, 2015
March 24, 2015 / by EMM Group
In highly competitive markets, differentiation is hard to establish. Customers are more knowledgeable and demanding than ever before, global competition is intensifying, products are increasingly becoming commoditized, and all of this drives down profit.
[…]Keywords: Custom Marketing Framework, Customer Experience Design, Team Capability Building
Custom Marketing Framework,
Team Capability Building
October 16, 2014
October 16, 2014 / by EMM Group
Traditional endorsement and product placement marketing is very much alive and well. This past summer, Nike offered two beautiful proofs in point that any marketer can learn from.
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Keywords: Custom Marketing Framework, Team Capability Building