November 13, 2012
November 13, 2012 / by os_admin
The digital marketing game is always changing, but some trends are unmistakable. This month, we offer a quick round up of the major shifts we’ve noticed, all of which add up to ever-increasing levels of sophistication and unprecedented results.
1. From Customer Loyalty to Customer Advocacy
[…]Keywords: Newsletter
October 10, 2012
October 10, 2012 / by os_admin
James E. Burke, the former chairman and CEO of Johnson and Johnson, passed away last week. By all accounts, Mr. Burke was an exceptional leader and American. While his contributions to public service and business are many, he is probably best remembered for his handling of the cyanide-laced Tylenol tampering tragedy in Chicago in 1982.
[…]Keywords: Newsletter
September 25, 2012
September 25, 2012 / by Sat Duggal
How do you measure health? It's more than just how good you feel. When you go to the doctor for a check-up, you want to know if your heart rate, blood pressure, and other vital signs are healthy in comparison to other people, especially the strongest and healthiest specimens. Your marketing program deserves the same perspective.
[…]Keywords: Newsletter
