--- title: Marketing Blog | EMM Group | Customer Experience Design (4) description: Customer Experience Design | (4) --- [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) [![emm-logo](https://www.emmgroup.net/hs-fs/file-2307397408-png/Image/emm-logo.png?t=1421234629686)](https://www.emmgroup.net/) # Insights Blog #### EMM Group regularly publishes content on issues that affect today’s marketers and business leaders. #### EMM Group can keep you up-to-date on the most pressing issues facing marketers today. We invite you to [subscribe to follow our Insights Blog and receive our monthly newsletter.](https://www.emmgroup.net/insights#lcform) - [annual planning (2)](https://www.emmgroup.net/insights/topic/annual-planning) - [Custom Marketing Framework (46)](https://www.emmgroup.net/insights/topic/custom-marketing-framework) - [Customer Experience Design (35)](https://www.emmgroup.net/insights/topic/customer-experience-design) - [Customer Segmentation (7)](https://www.emmgroup.net/insights/topic/customer-segmentation) - [Go-To-Market (12)](https://www.emmgroup.net/insights/topic/go-to-market) - [Market and Data Analysis (24)](https://www.emmgroup.net/insights/topic/market-and-data-analysis) - [Newsletter (13)](https://www.emmgroup.net/insights/topic/newsletter) - [Sales and Marketing Training (4)](https://www.emmgroup.net/insights/topic/sales-and-marketing-training) - [Team Capability Building (14)](https://www.emmgroup.net/insights/topic/team-capability-building) - [Value Based Pricing (25)](https://www.emmgroup.net/insights/topic/value-based-pricing) - [Webinars (4)](https://www.emmgroup.net/insights/topic/webinars) - [White Papers (7)](https://www.emmgroup.net/insights/topic/white-papers) [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) December 16, 2010 ## [Trends and Trajectories that Matter for Marketers](https://www.emmgroup.net/insights/trends-and-trajectories-that-matter-for-marketers) December 16, 2010 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) **After a rocky 2010 dominated by the Great Recession, we're gearing up for big things in 2011. EMM Group has identified seven developments that we believe will have a significant impact on how companies, clients, and customers interact over the new year.** […] [Read More](https://www.emmgroup.net/insights/trends-and-trajectories-that-matter-for-marketers) Keywords: [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) July 09, 2010 ## [Seen This Movie Before?](https://www.emmgroup.net/insights/seen-this-movie-before) July 09, 2010 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) It’s amazing to me how the same thoughts and concepts seem to circle through the management world over and over again. Take innovation. There is so much buzz and hype about how innovation is the panacea of any company’s growth problems. If only every company could start behaving like Apple. […] [Read More](https://www.emmgroup.net/insights/seen-this-movie-before) Keywords: [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) October 12, 2009 ## [Defining a Marketing Capability](https://www.emmgroup.net/insights/defining-a-marketing-capability) October 12, 2009 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) Most companies have some sales or marketing capability improvement project running every year. Many of these projects however fail to achieve their desired objectives. Processes are created but not used. Dashboards are published but not leveraged. Training is imparted but does not substantially change organizational behavior. Our experience and analysis of such projects reveals that there are primarily two reasons for these projects falling short of their desired goals. (a) Many of these projects do not approach the capability development from a holistic perspective and (b) the capability development model applied is generic and not sensitive to the differences between demand generation activities and other parts of the organization. […] [Read More](https://www.emmgroup.net/insights/defining-a-marketing-capability) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) February 26, 2009 ## [Organic Growth Drives Q4 Sales at Amazon.com](https://www.emmgroup.net/insights/organic-growth-drives-q4-sales-at-amazon-com) February 26, 2009 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) Businesses that have mastered the critical processes of organic growth can increase their revenues, and take share from competition, even in an economic downturn when their customers are cutting back expenditures. […] [Read More](https://www.emmgroup.net/insights/organic-growth-drives-q4-sales-at-amazon-com) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) February 12, 2009 ## [The Sales and Marketing Divide](https://www.emmgroup.net/insights/the-sales-and-marketing-divide) February 12, 2009 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) I visited Frost & Sullivan’s 10th Annual Sales and Marketing conference in Los Angeles earlier this week. At one of the events, a roundtable on bridging the sales and marketing divide, a fairly senior member of the audience expressed his frustration at hearing the same discussion for the past several decades. He complained that the same arguments were being made, the same imperatives were emphasized, but the silos are still standing tall. In fact, one of the questions raised by the panel moderator was whether the only way to bridge the divide is to make a drastic change like hiring a new CEO. What I found intriguing about the panel and audience discussion was the notion that sales and marketing are two separate functions that have to be somehow bridged. I believe that this is the wrong construct. As long as we refuse to think about them as one process of demand generation, we will continue to re-visit the same challenges. […] [Read More](https://www.emmgroup.net/insights/the-sales-and-marketing-divide) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Previous](https://www.emmgroup.net/insights/topic/customer-experience-design/page/3) [All posts](https://www.emmgroup.net/insights/all) - - - [Privacy Policy](https://www.emmgroup.net/privacy-policy/) - [Terms of Use](https://www.emmgroup.net/terms-of-use/) - [Case Studies](https://www.emmgroup.net/case-studies/all) [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) © 2020 EMM Group, Inc