Insights Blog

Organic growth can be accelerated by tackling it as a process. By that term we mean doing the right things in the right order, applying the right resources and measuring the appropriate outputs so as to be able to drive continuous improvement.

Sustainable profitable growth is tough to achieve under any circumstances. It is even harder in the current environment. With a few exceptions, marketers in every industry are finding the going really tough with customer spends waning, prices spiraling and budgets evaporating. Yet this is also a unique opportunity. The behavior of marketers over the next 3-4 years could very well determine the future of marketing in their organizations. If marketers prove instrumental in eking out organic growth despite their constraints, they will become champions of customer-centricity and long-term change in the fortunes of their company. So what are the secrets of organic growth success that we have discovered working with companies such as P&G, Microsoft, GE, IBM and others?:

Organic growth is the goal of every company in every vertical. Yet most companies consistently miss their organic growth goals. Some have been missing them for years. That’s one reason the Wall Street M&A guys have been so busy and made so much money over the past 20 years. Companies couldn’t grow organically so they bought ‘growth’. Why is organic growth such a problem?