Today’s customer is no longer satisfied with “good enough.” If you’re going to earn their attention, their time, their money, or anything else they value, you’re going to have to be the best. There’s simply too much competition to strive for anything less. And being the best is, in many ways, the responsibility of the marketing department.
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Customer Segmentation,
Value Based Pricing,
Custom Marketing Framework,
Customer Experience Design,
Team Capability Building,
Market and Data Analysis
March 26, 2015
March 26, 2015 / by EMM Group
In our last post, we discussed why customer experience is such a vital part of your marketing mix.
To take it a step further, let’s now consider some best practices that you can start applying right now to create a powerful customer experience in your own company.
[…]Keywords: Customer Segmentation, Value Based Pricing, Custom Marketing Framework, Customer Experience Design, Team Capability Building, Market and Data Analysis
Custom Marketing Framework,
Customer Experience Design,
Team Capability Building
March 24, 2015
March 24, 2015 / by EMM Group
In highly competitive markets, differentiation is hard to establish. Customers are more knowledgeable and demanding than ever before, global competition is intensifying, products are increasingly becoming commoditized, and all of this drives down profit.
[…]Keywords: Custom Marketing Framework, Customer Experience Design, Team Capability Building
Custom Marketing Framework,
Team Capability Building
October 16, 2014
October 16, 2014 / by EMM Group
Traditional endorsement and product placement marketing is very much alive and well. This past summer, Nike offered two beautiful proofs in point that any marketer can learn from.
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Keywords: Custom Marketing Framework, Team Capability Building