Case Studies
- Construction Industry Segmentation and Go-To-Market Strategy.
- Customer-centric growth for a premium credit card.
- Wrote the global brand value proposition for a leading male grooming brand.
- Developed the portfolio expansion strategy for a category-leading CPG brand.
- Developed the global marketing metrics for one of the largest technology companies.
- Designed the marketing organization for a leading financial services company.
- Developed the value proposition process for one of the world’s largest software companies.
- Implemented the integrated commercial planning capability and resource allocation model for one of the leading brewing companies.
- Developed and implemented the brand proposition for a premium beef offering in a commodity category.
