This article discusses Why Apple Is a Great Marketer and provides 10 reasons for Apple’s success.
After reading the list, I was intrigued by how many other firms have similar strategies and tactics. What I believe has worked well for Apple is not just having a few of these disparate tactics but stitching together these cohesive set of strategies with the thread of an uncompromising quest for excellence. These strategies come alive only because of the underlying culture and leadership discipline to stay focused. We urge all our readers to not just take the strategies at face value but understand the underlying value and organizational culture that allows these strategies to be implemented.
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