Marketing is one of the few levers that companies can use to drive profitability in the short-term and sustained growth in the long-term. However, to achieve success companies need to find new ways to drive organic growth.
Many companies approach marketing programs one-dimensionally – through competency enhancement, marketing accountability, or marketing process development. Joining the flotsam of well-intentioned corporate programs, they get tepid adoption by the business teams who consider most of them a distraction or “extra work.”
For a marketing excellence program to have a sustained impact on an organization, it must have various interlocking components, each designed to address different challenges in getting rapid results while delivering long-term change.
These components are:
EMM Group helps companies define and optimize their marketing framework and tools to deliver consistent, efficient, effective, and measurable marketing results. We provide structured marketing frameworks and supporting tools to deliver consistent marketing results and more success.