Modern Marketing in a Post-Digital World

With the proliferation of digital devices, empowered customers have huge expectations in our “post-digital” world. They demand more from brand relationships and expect interactions and experiences that are personal, relevant, and technologically frictionless.

The old marketing playbook isn’t working; to differentiate in this fiercely competitive environment, your marketing organization needs to know how to delight customers and differentiate brands at the most critical customer touch points — reaching the right customer, with the right message, at the right moment, and in the right way.


  • Reinforce the strategic role of integrated marketing in a post digital world
  • Leverage and capitalize on the new role of technology in modern marketing
  • Familiarize the team with the best practices and tools of integrated marketing in an “owned, earned, paid” and “always on” world
  • Identify keys to success including data and technology
  • Learn a simple framework to assess needs


  • An in-depth understanding of the strategic role of integrated/digital marketing for cross- functional teams
  • Knowledge of the strategic importance of digital and connection to business strategy
  • Greater success enabled by accessing organizational capabilities and marketing mix opportunities

Who Should Attend

  • Product Managers
  • Marketing/Brand Managers
  • Sales/Commercial Leaders
  • Product Development Managers
  • Business/Customer (Consumer in B2C businesses) Research
  • Marketing Communications Managers

Why this course is unique

  • Customized course content for the unique challenges and context in your business
  • Expert facilitator-led discussion of best practices and concepts
  • “Learn, see, do” rhythm where the team is introduced to the concept, an example and then discuss the application relevance to the business
  • Facilitator led instructions and discussion mixed with team discussion/workouts
  • Learning from each other collaboration and team sharing of ideas and actions

Fee and Course Length

Workshops may be performed on-site or virtually (through a series of virtual workshops paired with an online web-based learning platform) based on need and circumstance.

Contact EMM Group for fee and course length details.