--- title: Modern Marketing in a Post-Digital World | EMM Group --- [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) [![emm-logo](https://www.emmgroup.net/hs-fs/file-2307397408-png/Image/emm-logo.png) ](https://www.emmgroup.net/) # **Modern Marketing in a Post-Digital World** With the proliferation of digital devices, empowered customers have huge expectations in our “post-digital” world. They demand more from brand relationships and expect interactions and experiences that are personal, relevant, and technologically frictionless. The old marketing playbook isn’t working; to differentiate in this fiercely competitive environment, your marketing organization needs to know how to delight customers and differentiate brands at the most critical customer touch points — reaching the right customer, with the right message, at the right moment, and in the right way. - [Objectives](https://www.emmgroup.net/services/modern-marketing-in-a-post-digital-world#objectives) - [Outcomes](https://www.emmgroup.net/services/modern-marketing-in-a-post-digital-world#outcomes) - [Who Should Attend](https://www.emmgroup.net/services/modern-marketing-in-a-post-digital-world#who-should-attend) - [Why this course is unique](https://www.emmgroup.net/services/modern-marketing-in-a-post-digital-world#why-this-course-is-unique) - [Fee and Course Length](https://www.emmgroup.net/services/modern-marketing-in-a-post-digital-world#fee-and-course-length) ## Objectives - Reinforce the strategic role of integrated marketing in a post digital world - Leverage and capitalize on the new role of technology in modern marketing - Familiarize the team with the best practices and tools of integrated marketing in an “owned, earned, paid” and “always on” world - Identify keys to success including data and technology - Learn a simple framework to assess needs ## Outcomes - An in-depth understanding of the strategic role of integrated/digital marketing for cross- functional teams - Knowledge of the strategic importance of digital and connection to business strategy - Greater success enabled by accessing organizational capabilities and marketing mix opportunities ## Who Should Attend - Product Managers - Marketing/Brand Managers - Sales/Commercial Leaders - Product Development Managers - Business/Customer (Consumer in B2C businesses) Research - Marketing Communications Managers ## Why this course is unique - Customized course content for the unique challenges and context in your business - Expert facilitator-led discussion of best practices and concepts - “Learn, see, do” rhythm where the team is introduced to the concept, an example and then discuss the application relevance to the business - Facilitator led instructions and discussion mixed with team discussion/workouts - Learning from each other — collaboration and team sharing of ideas and actions ## Fee and Course Length Workshops may be performed on-site or virtually (through a series of virtual workshops paired with an online web-based learning platform) based on need and circumstance. Contact EMM Group for fee and course length details. - - - [Privacy Policy](https://www.emmgroup.net/privacy-policy/) - [Terms of Use](https://www.emmgroup.net/terms-of-use/) - [Case Studies](https://www.emmgroup.net/case-studies/all) [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) © 2020 EMM Group, Inc