---
title: Modern Marketing Fundamentals | EMM Group
---

[![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/)

[![emm-logo](https://www.emmgroup.net/hs-fs/file-2307397408-png/Image/emm-logo.png) ](https://www.emmgroup.net/)

# **Modern Marketing Fundamentals**

#### Overview

This workshop focuses on the fundamental best practices and skills for developing strategic and commercial proficiencies necessary to better address customer needs and drive long-term growth.

Participants will learn to develop insights-driven strategies and plans from a market-back perspective. The program leverages real projects through a project-based learning approach to apply the course concepts to targeted company priorities.

- [Objectives](https://www.emmgroup.net/services/modern-marketing-fundamentals#objectives)
- [Outcomes](https://www.emmgroup.net/services/modern-marketing-fundamentals#outcomes)
- [Who Should Attend](https://www.emmgroup.net/services/modern-marketing-fundamentals#who-should-attend)
- [Why this course is unique](https://www.emmgroup.net/services/modern-marketing-fundamentals#why-this-course-is-unique)
- [Fee and Course Length](https://www.emmgroup.net/services/modern-marketing-fundamentals#fee-and-course-length)

## Objectives

- Identify projects and approaches that will have an immediate impact on business.
- Engage leaders in the development of a commercial excellence program to drive long-term change.
- Help industry teams enhance their analytical business skills, pro-actively manage their portfolios, and craft a smart growth strategy.  
- Enhance cross-functional collaboration skills, create a common understanding of key metrics, and improve overall collaboration.

## Outcomes

- Build the strategic and commercial skills necessary to better address customer needs and drive long term growth.
- Enable corporate marketing to play a more impactful, valuable and influential role with their industry team colleagues.

## Who Should Attend

- Product Managers
- Marketing/Brand Managers
- Sales/Commercial Leaders
- Product Development Managers
- Business/Customer (Consumer in B2C businesses) Research
- Marketing Communications Managers
- EMM Group recommends a cross-functional team of experts to achieve ideal results

## Why this course is unique

- Customized course content for the unique challenges and context in your business
- Expert facilitator-led discussion of best practices and concepts
- A mix of working in a controlled environment and on your own
- Fast-paced, challenging experience that should stretch you/your team
- Learn-by-doing environment optimized for team participation
- Opportunity to apply learnings to current work projects
- Access to marketing experts for coaching throughout the project

## Fee and Course Length

Workshops may be performed on-site or virtually (through a series of virtual workshops paired with an online web-based learning platform) based on need and circumstance.

Contact EMM Group for course length and fee details. 

- <http://www.linkedin.com/company/emm-group>
- <https://twitter.com/emm_group>

- [Privacy Policy](https://www.emmgroup.net/privacy-policy/)
- [Terms of Use](https://www.emmgroup.net/terms-of-use/)
- [Case Studies](https://www.emmgroup.net/case-studies/all)

[![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/)

© 2020 EMM Group, Inc