Peter Drucker said over five decades ago that there are only two ways to achieve sustained profitable growth – innovation and marketing. This theory has stood the test of time and many business cycles.

This learning workshop helps business teams understand the murky, complicated, over-hyped but critical world of innovation. It will teach teams to get to the heart of the matter to understand the different forms of innovation, how to generate and manage an innovation pipeline, how to engage cross-functional teams in developing innovation ideas and how to address the cultural aspects of innovation. The course will rely less on the theory of innovation and focus on the practical things that managers can do to drive innovation-fueled results.


  • What is innovation, how is it used and why is it important?
  • What are the different forms of innovation? How to decide which forms of innovation are more relevant to you?
  • What does it take to build an effective innovation practice within an organization?
  • What is the role of customer insights and pain points in identifying innovation ideas?
  • How to generate innovation platforms and ideas using the 4-Design methodology? How to write a good innovation brief?
  • How to test and prioritize innovation ideas?
  • How to get investments for innovation ideas, especially the ones that don’t fit current business models?
  • What are the different stages of an innovation funnel? How to manage an innovation funnel?
  • What are the organizational challenges in innovation management and how to address them?
  • What are the key drivers of a successful innovation culture?
  • It’s 8 am Monday morning….How do we get started?


  • The different forms of innovation and which to focus on for their business.
  • How to collect the right knowledge required to do successful innovation.
  • How to generate innovation ideas in a cross-functional setting using a proven toolkit.
  • How to organize and manage an innovation practice.
  • Experience in applying the concepts and tools on real-life case studies with sufficient confidence to apply it in their business.
  • Identifying the innovation opportunities for their business.

Who Should Attend

  • Product Managers
  • Marketing/Brand Managers
  • Sales/Commercial Leaders
  • Product Development Managers
  • Business/Customer (Consumer in B2C businesses) Research

Why this course is unique

  • We will customize the course content for the unique challenges and context in your business.
  • This course is NOT about the theory of innovation but about the practice of generating and managing innovation in a business.
  • We simplify and reduce the complex and large field of innovation to its essence and give the teams a tangible and practical “go-do’s” action plan.
  • You will benefit by creating a common but company-specific language around generating innovation ideas for team alignment.
  • We help teams understand how to rapidly generate innovation ideas and focus on the high-priority items that can drive growth in their business and help them win in the marketplace.

Fee and Course Length

$1500/participant with a minimum class size of 25 participants. This fee structure assumes modest customization in emphasis and language. If your needs require substantial customization, we will provide a separate fee.

Course Length:  2 days