The core of marketing is making a compelling promise to a target customer….and then keeping it.
A brand's value proposition is where we craft that promise. While it is the fruition of careful market analysis, customer segmentation and innovation planning developing a brand value proposition is the strategy that guides planning and execution.
In this course participants will understand what it takes to craft such a compelling promise and learn from examples and practice in how to develop one for their business. We also learn the role of brand development and how to build and leverage brand equity across multiple product value propositions.