For over a decade, EMM Group has been developing and modifying our database of over 450 tools, templates, and guides to inform and structure marketing decision-making.

Tools reinforce and support the consistent execution of the marketing framework. Tools help marketers learn the framework and support them as they apply it in their day-to-day work. Tools may include:

  • Content such as training manuals, templates, examples, and checklists. Examples and case studies are especially valuable, as we have found them to be the best tools for adult learning and retention.
  • Decision Accelerator sessions, including agenda, purpose, input description, roles and responsibilities, exercises, task lists, and output templates/examples.
  • Research and analytical tools to implement various steps in the framework.
  • Technology tools to assist in critical knowledge sharing, collaboration, project management, planning/budgeting, and data management tasks.

Free Guide: Using Brand Promise to Achieve Marketing Excellence