Rapid Response in a Challenging Economy. Segmentation may not seem to you like a short term tool for rapid response to changing market conditions. But it can be. You should review your current consumer segmentation and refresh it or re-draw it right now.
--- [](https://www.emmgroup.net/) [](https://www.emmgroup.net/) # Reviewing Q1 2009 by [os_admin](https://www.emmgroup.net/insights/author/os_admin) April 08, 2009 - [Tweet](https://twitter.com/share) **Rapid Response in a Challenging Economy.** Segmentation may not seem to you like a short term tool for rapid response to changing market conditions. But it can be. You should review your current consumer segmentation and refresh it or re-draw it right now. Why? Because consumers’ needs are changing and their attitudes are changing. There’s a post-crisis consumer whose needs are different from what they were a year ago. They’re becoming Post-materialists - people whose highest values have shifted from a sense of their own achievement and social recognition of their success to the primacy of responsibility and a sense of security. To learn more, [click here](https://www.emmgroup.net/organic-growth-blog/re-segment-now). ## Re-Cap of Segmentation Resources - [Complimentary Webinar with GE](https://emmgroup.webex.com/emmgroup/ldr.php?AT=pb&SP=MC&rID=44384242&rKey=E3C7FC08994C97D0) - [Seven Secrets of Organic Growth](https://www.emmgroup.net/seven-secrets-organic-growth) - [Segmentation an Essential Ingredient for Organic Growth](https://www.emmgroup.net/segmentation-essential-ingredient-organic-growth) - [How to Apply Market Segmentation with Success](https://www.emmgroup.net/how-apply-market-segmentation-success) - [EMM Group’s Proven Process and Toolkit](https://www.emmgroup.net/emm-groups-proven-process-and-toolkit) ## Case Studies - [EMM Group/MLC Case Study: GE's Use of Market Segmentation](https://www.emmgroup.net/ge-using-market-segmentation) - [Headwinds: Construction Financing Industry](https://www.emmgroup.net/construction-financing-industry) - [Record-breaking Growth in Credit Card Industry](https://www.emmgroup.net/record-breaking-growth-credit-card-industry) -