Reviewing Q1 2009

by os_admin

Rapid Response in a Challenging Economy. Segmentation may not seem to you like a short term tool for rapid response to changing market conditions. But it can be. You should review your current consumer segmentation and refresh it or re-draw it right now.

Why? Because consumers’ needs are changing and their attitudes are changing. There’s a post-crisis consumer whose needs are different from what they were a year ago. They’re becoming Post-materialists - people whose highest values have shifted from a sense of their own achievement and social recognition of their success to the primacy of responsibility and a sense of security.

To learn more, click here.


Re-Cap of Segmentation Resources


Case Studies