Rapid Response in a Challenging Economy. Segmentation may not seem to you like a short term tool for rapid response to changing market conditions. But it can be. You should review your current consumer segmentation and refresh it or re-draw it right now.
Why? Because consumers’ needs are changing and their attitudes are changing. There’s a post-crisis consumer whose needs are different from what they were a year ago. They’re becoming Post-materialists - people whose highest values have shifted from a sense of their own achievement and social recognition of their success to the primacy of responsibility and a sense of security.
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Re-Cap of Segmentation Resources
- Complimentary Webinar with GE
- Seven Secrets of Organic Growth
- Segmentation an Essential Ingredient for Organic Growth
- How to Apply Market Segmentation with Success
- EMM Group’s Proven Process and Toolkit