The EMM Group formula leverages four core elements to maximize success.

The backbone of every project is a time-tested simple yet critical methodology that facilitates the discovery and utilization of key customer, market and internal insights.

These essential components include:

  • Fact-Based Decision Making

    EMM Group uses primary and secondary research to deeply understand the business problem you are trying to solve by talking to internal and external stakeholders. 

  • Embedded Voice of the Customer

    We focus on “bringing the customer into the room” by completing the discovery with the  primary team working on your project.

  • Decision Accelerator Workshop

    EMM Group employs a unique participatory process which involves your entire team to drive clarity and consensus through a one to two day event that unites those most critical to the group.

  • Strategic Best Practices

    We design customized frameworks and exercises to prepare teams for action from the project.

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