Profit growth of 42% in the US construction industry in the year 2008.
Increasing mix of premium (more profitable) products from 10% to over 50% within 2 quarters.
Do these results sound too fantastic to be true? Well, they are not. And they are terrific organic growth results achieved through market segmentation. As we all deal with the uncertain times that we are in, EMM Group brings to you proven ideas that drive organic growth. In the first of a series of such ideas, we focus on the subject of market segmentation.
Free Resources on Market Segmentation
- Find out about the 7 secrets of driving organic growth.
- Find out why segmentation is critical to sustainable organic growth and the challenges in doing successful segmentation.
- Look at examples of how to apply market segmentation with success - from driving successful innovation and pricing to growth-driving communications and sales strategies.
- View EMM Group's proven process and toolkit to help identify and target market segments and to develop a go-to-market strategy to address the chosen segments.
Case Studies on Market Segmentation
- See how GE is using market segmentation to drive Organic Growth results across various businesses in its portfolio.
- View a case study on driving record-breaking organic growth results in a credit card market.
- View a case study on finding organic growth in an industry facing severe headwinds.
If you have any questions or concerns, please write to me atsatpritduggal@emmgroup.net.