Managing Marketing Talent for Growth

A Systematic Approach to Addressing the Talent Gap

One of the biggest obstacles in achieving marketing-led growth is having the right talent with the right skills in the right positions. The only way to ensure that the organization can attract, retain and manage high-quality marketing talent across the globe is by creating a competency model for marketing.

Download this white paper to see:

  • How to identify, understand, and prioritize the necessary competencies required for different roles.
  • How to better promote, hire, and train to achieve organic growth.
  • A competency model framework to put to use in your company.
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