--- title: Marketing Blog | EMM Group | Custom Marketing Framework description: Custom Marketing Framework | --- [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) [![emm-logo](https://www.emmgroup.net/hs-fs/file-2307397408-png/Image/emm-logo.png?t=1421234629686)](https://www.emmgroup.net/) # Insights Blog #### EMM Group regularly publishes content on issues that affect today’s marketers and business leaders. #### EMM Group can keep you up-to-date on the most pressing issues facing marketers today. We invite you to [subscribe to follow our Insights Blog and receive our monthly newsletter.](https://www.emmgroup.net/insights#lcform) - [annual planning (2)](https://www.emmgroup.net/insights/topic/annual-planning) - [Custom Marketing Framework (46)](https://www.emmgroup.net/insights/topic/custom-marketing-framework) - [Customer Experience Design (35)](https://www.emmgroup.net/insights/topic/customer-experience-design) - [Customer Segmentation (7)](https://www.emmgroup.net/insights/topic/customer-segmentation) - [Go-To-Market (12)](https://www.emmgroup.net/insights/topic/go-to-market) - [Market and Data Analysis (24)](https://www.emmgroup.net/insights/topic/market-and-data-analysis) - [Newsletter (13)](https://www.emmgroup.net/insights/topic/newsletter) - [Sales and Marketing Training (4)](https://www.emmgroup.net/insights/topic/sales-and-marketing-training) - [Team Capability Building (14)](https://www.emmgroup.net/insights/topic/team-capability-building) - [Value Based Pricing (25)](https://www.emmgroup.net/insights/topic/value-based-pricing) - [Webinars (4)](https://www.emmgroup.net/insights/topic/webinars) - [White Papers (7)](https://www.emmgroup.net/insights/topic/white-papers) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework) December 17, 2015 ## [5 Innovation Models Your Organization Can Start Using Today](https://www.emmgroup.net/insights/5-innovation-models-your-organization-can-start-using-today) December 17, 2015 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) […] [Read More](https://www.emmgroup.net/insights/5-innovation-models-your-organization-can-start-using-today) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework) December 08, 2015 ## [The 7 Key Principles of a Successful Innovation Program](https://www.emmgroup.net/insights/the-7-key-principles-of-a-successful-innovation-program) December 08, 2015 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) Innovation is a catchphrase nearly every company uses at some point. Everyone wants to see themselves as innovative and cutting edge in their industry. But, even with the best of intentions, there are certain key principles that must be followed for an organization to successfully innovate consistently and programmatically in any meaningful way. […] [Read More](https://www.emmgroup.net/insights/the-7-key-principles-of-a-successful-innovation-program) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) November 17, 2015 ## [It's Time to Think About Planning for Marketing Success in 2016](https://www.emmgroup.net/insights/its-time-to-think-about-planning-for-marketing-success-in-2016) November 17, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) As 2015 draws to a close, every forward-thinking business is already focusing on planning ahead for 2016 and ensuring that next year's marketing efforts are even more effective and profitable than this year's. […] [Read More](https://www.emmgroup.net/insights/its-time-to-think-about-planning-for-marketing-success-in-2016) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework) November 03, 2015 ## [Read This Exciting Case Study About a Company Overcoming Margin Compression](https://www.emmgroup.net/insights/read-this-exciting-case-study-diversified-chemical-company-overcome-margin-compression) November 03, 2015 / by [Kerry Anderson](https://www.emmgroup.net/insights/author/kerry-anderson) In our [recent ebook](https://www.emmgroup.net/ics-ebook), we discussed why powerful procurement organizations pose a threat to profitability and growth in a B2B context, especially in industries where suppliers and manufacturers are often unfortunately viewed as being in the commodity business. […] [Read More](https://www.emmgroup.net/insights/read-this-exciting-case-study-diversified-chemical-company-overcome-margin-compression) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) June 25, 2015 ## [Stop Being a Capabilities Manager - Think Like a Product Manager](https://www.emmgroup.net/insights/stop-being-a-capabilities-manager-think-like-a-product-manager) June 25, 2015 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) In our line of work we have encountered many members of corporate functions, particularly in corporate marketing roles. Many such roles are designed, profiled, staffed and measured on building marketing capabilities across their organization. The ones that end up having a substantial and sustained impact on their business tend to view and approach their role differently than just capability development. They tend to apply the principles and approach of product management to create, launch, manage and renew their [marketing excellence](https://www.emmgroup.net/insights/4-essential-components-of-a-successful-marketing-excellence-program) product. Here are some of the key differences in using a product management versus capability development approach: […] [Read More](https://www.emmgroup.net/insights/stop-being-a-capabilities-manager-think-like-a-product-manager) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) [Go-To-Market](https://www.emmgroup.net/insights/topic/go-to-market), [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) June 12, 2015 ## [Which Marketing Framework is Right for You?](https://www.emmgroup.net/insights/which-marketing-framework-is-right-for-you) June 12, 2015 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) Your marketing framework is a visual representation of how marketing gets done in your business, highlighting a logical flow in which all the various components making up your insights, strategy, plan, tactical execution and measures work together to bring that vision to reality.  There are numerous templates available, covering “optimal” marketing deliverables of all shapes and sizes. […] [Read More](https://www.emmgroup.net/insights/which-marketing-framework-is-right-for-you) Keywords: [Go-To-Market](https://www.emmgroup.net/insights/topic/go-to-market), [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) May 28, 2015 ## [How Often Are You Delivering On Your Brand Promise?](https://www.emmgroup.net/insights/how-often-are-you-delivering-on-your-brand-promise) May 28, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) Two weeks ago, we discussed the basics of [defining and delivering on your brand promise](https://www.emmgroup.net/insights/defining-and-delivering-on-your-brand-promise).  To delve a bit deeper into that subject, let’s focus on consistency.  How often are you delivering on that promise? […] [Read More](https://www.emmgroup.net/insights/how-often-are-you-delivering-on-your-brand-promise) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Team Capability Building](https://www.emmgroup.net/insights/topic/team-capability-building) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) May 14, 2015 ## [Defining and Delivering on Your Brand Promise](https://www.emmgroup.net/insights/defining-and-delivering-on-your-brand-promise) May 14, 2015 / by [EMM Group](https://www.emmgroup.net/insights/author/emm-group) To be successful, every marketing team needs to be able to define their brand promise coherently and demonstrate how they’re consistently delivering on it every day. […] [Read More](https://www.emmgroup.net/insights/defining-and-delivering-on-your-brand-promise) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) May 07, 2015 ## [Don't Make These 5 Mistakes in Your Organization](https://www.emmgroup.net/insights/conquering-commoditization-the-5-common-mistakes-leaders-make) May 07, 2015 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) Commoditization – the reduction of your product or service to something indistinguishable from your competition, except in price – is like a cancer eating away at your bottom line.  To be realistic, there *are* a lot of products and services that are difficult to differentiate.  But just because it’s not easy doesn’t mean you should give up and just lower your price to try to gain sales. […] [Read More](https://www.emmgroup.net/insights/conquering-commoditization-the-5-common-mistakes-leaders-make) Keywords: [Value Based Pricing](https://www.emmgroup.net/insights/topic/value-based-pricing), [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Customer Experience Design](https://www.emmgroup.net/insights/topic/customer-experience-design) [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) April 23, 2015 ## [5 Mistakes to Avoid When Reorganizing a Marketing Team](https://www.emmgroup.net/insights/the-5-most-common-mistakes-in-re-organizing-marketing) April 23, 2015 / by [Sat Duggal](https://www.emmgroup.net/insights/author/sat-duggal) It’s often necessary to reorganize the Marketing department in order to maintain productivity, increase efficiencies, and generally stay on top of an ever-evolving discipline. But there’s a right and a wrong way to go about it, and we’ve seen a number of mistakes made as we’ve studied this process. […] [Read More](https://www.emmgroup.net/insights/the-5-most-common-mistakes-in-re-organizing-marketing) Keywords: [Custom Marketing Framework](https://www.emmgroup.net/insights/topic/custom-marketing-framework), [Market and Data Analysis](https://www.emmgroup.net/insights/topic/market-and-data-analysis) [All posts](https://www.emmgroup.net/insights/all) [Next](https://www.emmgroup.net/insights/topic/custom-marketing-framework/page/2) - - - [Privacy Policy](https://www.emmgroup.net/privacy-policy/) - [Terms of Use](https://www.emmgroup.net/terms-of-use/) - [Case Studies](https://www.emmgroup.net/case-studies/all) [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) © 2020 EMM Group, Inc