--- title: Foundational Training | EMM Group description: EMM Group provides marketing excellence training for hundreds of companies, and developed an off-the-shelf standard foundational training option. --- [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) [![emm-logo](https://www.emmgroup.net/hs-fs/file-2307397408-png/Image/emm-logo.png) ](https://www.emmgroup.net/) # **Foundational Training** [EMM Group](https://www.emmgroup.net) provides brand and [marketing excellence](https://www.emmgroup.net/marketing-excellence) training for hundreds of companies. From that experience, we have developed an “off-the-shelf” standard training option. We offer limited customization of our foundational training program with regard to areas of emphasis. For example, if you would like to focus on [brand planning](https://www.emmgroup.net/services/brand-planning) or [customer insights](https://www.emmgroup.net/innovative-insights), we can spend more time on those topics. Foundational training is supported by our database of B2B, B2C, and B2B2C examples that bring the concepts to life. **Benefits of Foundational Training** This approach provides a low cost way for companies to experience the benefits of EMM Group’s world-class training. Participants receive an excellent foundation in [brand strategy](https://www.emmgroup.net/brand-strategy), as well as practical and usable insights to support their ongoing efforts. [![Free Guide: How to Attract, Maintain & Manage Talent](https://no-cache.hubspot.com/cta/default/472727/e9ca75d4-f635-414c-a8c9-350be93a8c99.png)](https://cta-redirect.hubspot.com/cta/redirect/472727/e9ca75d4-f635-414c-a8c9-350be93a8c99) - - - [Privacy Policy](https://www.emmgroup.net/privacy-policy/) - [Terms of Use](https://www.emmgroup.net/terms-of-use/) - [Case Studies](https://www.emmgroup.net/case-studies/all) [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) © 2020 EMM Group, Inc