--- title: Competency Models | EMM Group description: The greatest challenges marketing leaders face is hiring the right people with the right skills. A best practice in this area is competency models. --- [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) [![emm-logo](https://www.emmgroup.net/hs-fs/file-2307397408-png/Image/emm-logo.png) ](https://www.emmgroup.net/) # **Competency Models** One of the greatest challenges marketing leaders face is hiring the right people with the right skills and keeping them. A best practice in this area is [competency models](https://www.emmgroup.net/case-studies/customized-marketing-framework-competency-model-australian-bank-strategic-decisions-framework-and-tools-3). These have been applied successfully in many functional areas, but marketing has lagged behind. EMM Group has developed competency models for both B2B and B2C clients.  [![Free Guide: How to Attract, Maintain & Manage Talent](https://no-cache.hubspot.com/cta/default/472727/e9ca75d4-f635-414c-a8c9-350be93a8c99.png)](https://cta-redirect.hubspot.com/cta/redirect/472727/e9ca75d4-f635-414c-a8c9-350be93a8c99) - - - [Privacy Policy](https://www.emmgroup.net/privacy-policy/) - [Terms of Use](https://www.emmgroup.net/terms-of-use/) - [Case Studies](https://www.emmgroup.net/case-studies/all) [![EMM Group](https://www.emmgroup.net/hs-fs/file-2311011665-png/Image/footer-logo.png "EMM Group")](https://www.emmgroup.net/) © 2020 EMM Group, Inc